Weekly SEO and Marketing Recap: Nov 15, 2025

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Black Friday Tracker Deal

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ChatGPT Drives 87% of All AI Referral Traffic, But It's Only 1% of Total Site Visits

AI referrals account for just 1.08% of website traffic across 10 industries, with IT and Consumer Staples sectors seeing the highest shares at 2.8% and 1.9% respectively.

Google Keeps Only 30% of Peak AI Overview Keywords, Focuses on High-Volume Searches

BrightEdge data reveals Google retained keywords with higher search volume than removed ones—complete opposite of 2024 patterns—concentrating AI on research and evaluation queries while pulling back from transactional searches.

Google Ranking Algorithm Shakes Up Sites Again on November 12

Major volatility hit Google search results with webmasters reporting traffic drops to zero and unusually high traffic that refuses to convert.

Translated Websites Get 327% More AI Overview Citations Than Single-Language Sites

Weglot's analysis of 1.3 million citations shows multilingual sites receive 24% more total citations per query across Google AI Overviews and ChatGPT, with untranslated Spanish sites losing 431% visibility in English searches.

The Complete Breakdown of Affiliate Fraud Types and Prevention Methods

AffMaven details cookie stuffing, click injection, domain spoofing, and other fraud tactics costing advertisers billions annually.

How to Build High-Converting Crypto Pre-Landers That Actually Work

AffNinja breaks down pre-lander structures, trust signals, and conversion optimization tactics specifically for crypto offer promotions.

Google Launches Ads Advisor and Analytics Advisor AI Agents in December

Two new Gemini-powered agents will optimize campaigns, generate assets, fix policy issues, and perform key driver analysis across all English-language accounts globally starting early December 2025.

Google Cuts Incorrect Ad Account Suspensions by 80%, Resolves Appeals 70% Faster

Google now reviews 99% of appeals within 24 hours after improving automated enforcement systems to reduce false positives that previously disrupted legitimate advertisers.

Amazon Unveils Ads Agent: AI Tool That Builds DSP Campaigns From Media Plans

Announced at unBoxed 2025, Ads Agent automates campaign creation, generates SQL queries for Amazon Marketing Cloud, and provides targeting recommendations using natural language commands.

Snapchat Data: 42% of Creators Make Platform-Specific Content, Most Want Long-Term Brand Deals

Survey of 1,120 creators shows they prioritize brand alignment, value consistency, and seek partnerships offering creative freedom over one-off sponsored posts.

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