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Weekly SEO and Marketing Recap: Dec 10, 2024

Author

Ali Akbar
December 10, 2024

Attention, marketing mavens! Your weekly dose of game-changing SEO tactics and industry buzz has arrived.

SEO Insights📈

Google's Allan Scott explains "marauding black holes" in search, where error pages with identical checksums cluster. To avoid this issue, webmasters should serve correct HTTP codes (404, 403, 503) or provide clear error messages, as only 200 status pages are susceptible to these black holes

Google: Host Resources On Different Hostname To Save Crawl Budget

Google's "Crawling December" provides recommendations for website owners, including hosting resources on separate hostnames and using cache-busting parameters wisely, to improve crawling efficiency and site indexing.

Google emphasizes the importance of using field data for Core Web Vitals assessment, rather than relying solely on lab data from tools like PageSpeed Insights and Lighthouse. Google is preparing to update settings in PageSpeed Insights, which is to improve performance scores.

Google has introduced a new feature allowing users to disable personalized search results by clicking a link in the footer. This change enables searchers to view unfiltered results and potentially see different websites, which could impact visibility for site owners and marketers

Google employs approximately 40 signals to determine canonical URLs. When signals conflict, the system falls back on lesser signals, emphasizing the importance of implementation of canonicalization to improve site crawling, indexing, and search visibility.

Affiliate Marketing Updates💰📈

This shift presents significant opportunities for affiliate marketers to align their campaigns with eco-conscious brands, tap into growing consumer demand, and potentially achieve higher engagement and conversion rates.

Telegram introduces Affiliate Programs for content creators and mini-app developers, allowing them to monetize their efforts and earn Stars. The update also includes AI-powered sticker search, and collage creation for Stories, with these being rolled out to beta users across platforms.

Media Buying- AdTech News📢

Google is introducing a new Dating and Companionship Ads policy in March 2025, requiring advertisers to obtain certification before running dating ads. They aim to combat exploitative content, ban certain ad types, and restrict others, for user protection and transparency in dating ad space.

Canada is suing Google for allegedly manipulating the online advertising market, seeking to split its ad tech tools and impose a significant financial penalty. This lawsuit joins a trend of legal actions against Google, including cases in the US.

Perplexity, an AI-powered search engine, is expanding its publisher program with new partnerships, such as LA Times and Adweek, and many more platforms, offering revenue sharing and performance metrics.

Social Media Highlights📲

A federal judge has dismissed TikTok's lawsuit challenging a U.S. bill that could lead to a nationwide ban. The ruling allows the legislation to proceed, potentially forcing ByteDance to sell TikTok's U.S. operations or face restrictions.

Elon Musk's AI chatbot, Grok, is now accessible to all X Premium+ subscribers, offering real-time information and a "rebellious" personality. The chatbot, developed by Musk's xAI company, aims to compete with other AI assistants and has sparked controversy due to its uncensored responses.

Affiliate Network of the Week💸

BitcoinPenguin Affiliates offers a lucrative program for promoting their cryptocurrency casino. Affiliates can earn up to 50% revenue share, with commissions based on the number of referred players. It supports various cryptocurrencies for payments and offers CPA plans upon request. The casino features a wide range of games from reputable providers and prioritizes user anonymity and security.

It's time to log off and recharge those marketing batteries. See you soon for another round of insights!