Weekly SEO and Marketing Recap: Nov 20, 2024

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Google’s Updated Machine Learning Courses Build SEO Understanding

Google enhances SEO knowledge with updated ML crash course, featuring new LLM and AutoML modules for better understanding of search algorithms and AI technologies.

Google’s AI Search Experiment: “Learn About”

Google launches AI-powered "Learn About" feature in Labs, offering interactive exploration of topics through visual menus, summaries, and curated content, exclusively available to US users 18+ in English.

Page speed optimization: Everything you need to know

Core Web Vitals and page speed optimization guide reveals 90% user drop-off for 5-second load times, outlines 9 essential steps including minification, caching, and CDN implementation for enhanced search visibility.

Google November 2024 Core Update Heats Up This Weekend

Google's November core update intensifies with widespread impact: 40-50% traffic fluctuations reported, Reddit and major sites gaining prominence, while smaller websites experience significant volatility in rankings and ad revenue.

When To Use Nofollow On Links & When Not To

Comprehensive guide reveals nofollow link best practices: use sponsored tags for paid content, UGC for user comments, and standard nofollow as a catch-all, while Google now treats these attributes as "hints" rather than directives since March 2020.

ABC Bangkok 2024: Premier Affiliate Marketing Double-Header

EXCEPTIONAL MEETMARKET EVENT: The flagship networking event takes place on December 3rd, 2024, in Central Bangkok, featuring:

- Strategic partnerships with industry giants Newsbreak, Point2Web, and DigiStore24
- Expert-led sessions on affiliate marketing innovations
- Direct networking with 400+ industry professionals
- Exclusive product showcases and workshops

ABC Bangkok Fest 2024: The celebration continues on December 5th, 2024, at LEVELS Club Bangkok, highlighted by:

- Electrifying performances by DJs GEORGIA MAFIA and AE LEEN CHUA
- 30+ strategic partners
- International industry leaders
- Premium networking opportunities

Exclusive Offer: Use promo code "AFFNINJA" for 15% off both events - includes main conference access and afterparty tickets.

This power-packed December event combines professional development with high-energy networking, positioning Bangkok as 2024's affiliate marketing hub. The dual-event format maximizes both learning and networking potential, featuring thought leaders, innovative platforms, and unparalleled business opportunities in the affiliate marketing ecosystem.

How Affiliates Can Use YouTube’s Hyperlinked Comments to Drive Engagement and Conversions

YouTube's new hyperlinked comments feature empowers affiliate marketers to strategically place clickable links within comments, enabling direct traffic generation and improved conversion rates while maintaining authentic community engagement.

Trump victory could drive crypto integration in U.S. iGaming, open new opportunities for affiliates

Potential Trump presidency signals major iGaming shift: cryptocurrency integration in US gambling markets could create lucrative opportunities for affiliates through expanded payment options and regulatory changes in online betting sector.

Meta to Introduce Ads on Threads in Early 2025

Meta plans limited Threads advertising rollout in 2025, but analysts predict minimal impact due to overlapping Instagram user base, despite platform's $39.8B quarterly ad revenue and potential exodus from X platform.

Media buyers say programmatic spend on Spotify is increasing as platform builds its own SSP

Spotify's programmatic ad spend surges as it builds its own SSP, with media buyers reporting a 75% increase in platform investment, driven by easier access to podcast and music inventory and enhanced measurement capabilities.

Some Brands Turned Off TikTok Smart+ After Inconsistent Performance

TikTok's AI-powered Smart+ ad tool delivers mixed results, with some brands reporting higher ROAS and broader reach, while others criticize inconsistent performance, lack of revenue transparency, and high costs for web campaigns.

AMA Recap: Reddit Leadership On Leveraging The Platform For Business Success

Reddit executives reveal key strategies for business success in 2024, emphasizing authenticity, community-driven advertising, and long-term user retention, while brands are encouraged to blend organic engagement with paid ads for maximum impact.

Vortex Alpha

Vortex Alpha empowers affiliates with high-converting offers across verticals like gambling, finance, and crypto, providing top CPA payouts, dedicated account managers, and trusted brand partnerships to maximize revenue and campaign performance.