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Weekly SEO and Marketing Recap: Apr 29, 2025

Author

Ali Akbar
April 29, 2025

Hey Ninjas! 👋

Ali here—back after a short break with your latest Aff.ninja Weekly Recap! Expect fresh affiliate, SEO, and digital marketing insights—with a few surprises, as always.

LET’S GET STARTED →

🚨 Google Search Ranking Volatility: April 25th Spike

This week saw another wave of Google Search ranking volatility, with significant spikes reported on April 25th, following earlier turbulence on the 22nd and 23rd. While weekly ranking shifts are common, it’s unusual to see volatility spike twice in one week.

Many tracking tools confirmed the Friday surge, and the SEO community has been buzzing with reports of major traffic drops, especially from Google Discover. Some sites reported losing up to 70% of their traffic overnight, while others experienced rollercoaster-like swings in rankings and revenue.

Despite the chaos, some publishers are seeing positive results from recent content strategies, proving there are still opportunities amid the uncertainty.

SEO & Digital Marketing Highlights 📰

YouTube’s new AI Overviews could reshape video discovery, potentially boosting or cannibalizing views for creators and brands.

John Mueller confirms that tweaking XML sitemap dates alone won’t improve rankings—Google looks at real content changes, not metadata tricks.

ChatGPT Search now includes shopping features for fashion, beauty, home goods, and electronics, with improved citations and trending/autocomplete support.

It's a great way to prevent your images from being found through search engines.

— John Mueller (@johnmu.com)2025-04-22T06:53:41.557Z

Google warns that image streaming tech can block indexing, making visuals invisible to search—bad news for sites relying on visual traffic.

Confused about content structure? Learn when to use Pages or Posts for a more SEO-friendly site.

Affiliate Marketing & PPC News 💰

Google now allows top ads to show at the bottom of search results, blurring the lines between premium and standard placements.

New tariffs are shaking up Google Ads auctions—see how pricing shifts could affect your CPCs, margins, and competitive share.

Yahoo’s AI-powered demand-side platform is winning 90% of split tests, outperforming rivals in cost-efficiency and engagement.

Snapchat opens its affiliate doors with commission opportunities for promoting Spotlight content—new ground for creators and performance marketers.

Social & AdTech Updates 📲

TikTok debuts a new learning hub to train the next wave of influencers—aimed at helping creators grow audiences and monetize content more effectively.

Streaming platforms see a surge as programmatic and self-serve tools drive digital video to dominate TV/video ad markets.

A major legal ruling challenges Google’s ad dominance—marketers hope it sparks a shift toward fairer auctions and greater platform transparency.

🌍 Next Stop: Affiliate Event

The MAC Affiliate Conference returns to Yerevan for its biggest edition yet! Join over 3,500 affiliates, advertisers, and industry leaders at the Meridian Exhibition Center for two days of expert sessions, networking, and innovation.

Why attend?

  • 150+ booths, 20+ speakers, and 30+ deep-dive reports

  • Legendary pre-party (May 19) and afterparty

  • Early bird discounts up to 70%-plus an extra 10% off with promo code AFFMAVEN

  • Meet top networks, traffic sources, and solution providers

Secure your ticket now-prices rise soon!
Let’s catch up at MAC Yerevan: Book a meeting with Ali Akbar

Affiliate Quiz of the Week 🧠

How well do you know affiliate marketing?

Q: What’s the most important metric for measuring affiliate campaign performance?

A) Click-Through Rate
B) Conversion Rate
C) Impressions
D) Average Order Value

Reply with your answer! Winners get a shoutout next week.

Ad Network of the Week 💸

Looking for fresh traffic and transparent results? MyBid Partners stands out with:

  • Advanced targeting and anti-fraud tech

  • Multi-format monetization (display, native, push, in-app)

  • Fast payments and competitive CPA rates

  • Transparent analytics and 24/7 support

Whether you’re scaling campaigns or testing new verticals, MyBid Partners is a smart pick for affiliates and advertisers ready to grow.

Must-Read: Nutra in Traffic Arbitrage 2025 🚀

Ready to crush the Nutra vertical this year? Our latest guide covers:

  • What’s hot in Nutra (beauty, health, weight loss, adult)

  • Top GEOs for 2025 and how to pick the right ones

  • Best traffic sources: push, native, SEO, TikTok, more

  • SEO strategies for Nutra: keyword research, content, backlinks

  • Case studies and advanced arbitrage tactics

Why Nutra?

  • Evergreen demand, big payouts, global reach

  • But: fierce competition, strict moderation, and creative burnout are real challenges

If you want to dominate Nutra in 2025, this is your playbook.

Affiliate Wisdom

Personalization and interactive content aren’t just trends-they’re your edge. The more you know your audience, the better your results

Until Next Week…

Thanks for tuning in to the Aff.ninja Weekly Recap! If you found value here, share it with your team or fellow affiliates. Your feedback shapes every issue-just hit reply and let me know what you want to see next.

Stay sharp, keep testing, and see you at the top (or at MAC Yerevan)!
Ali, Aff.ninja

Join 53,000+ affiliates getting smarter every week. See you in your inbox next Tuesday!