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Weekly SEO and Marketing Recap: Aug 12, 2025

Author

Ali Akbar
August 12, 2025

👋 Hey Growth Ninjas

Welcome to this week’s recap, your 5-minute cheat-sheet to outrank, outspend, and outconvert the competition.

LET’S GET STARTED →

🗞️ News-in-Brief (Top Story)

In a recent interview, Google's Gary Illyes clarified that Gemini grounds its AI Overviews in the main Google Search index, not live fetches. He confirmed AI-generated content itself won't be penalized, but urged creators to focus on solving user problems better than LLMs can paraphrase to ensure future visibility.

Google's John Mueller advises businesses to build distinctive brand names rather than using generic, keyword-heavy domains, which can hinder long-term growth and brand recognition.

According to Google's John Mueller, finding your site's analytics code on another website by mistake will not negatively impact your SEO performance, crawling, or indexing.

Experts are highlighting a shift from traditional SEO to GEO, which focuses on optimizing content to become a citable source for AI answer engines, not just ranking in search results.

Google confirmed that using AI-generated images or text does not directly trigger a ranking penalty; the focus remains on the overall quality and helpfulness of the content, not its creation method.

A new green leaf icon is being tested in Google Search results to highlight pages that offer energy-saving information or tips.

Bing is experimenting with displaying a user's recent searches directly at the top of the search results page for easier access.

Citing concerns that AI companies are scraping data from the Wayback Machine, Reddit is now blocking the service from archiving most of its content beyond the homepage.

X has started testing the placement of promotional content within the answers generated by its Grok AI chatbot.

A recent post from the platform argues that LinkedIn is a crucial channel for B2B marketers due to its professional context and engaged user base.

There is a growing concern that the convenience of AI tools is replacing durable, critical marketing strategy with shallow, "disposable" tactics that lack long-term value.

A guide outlines how to leverage Instagram's search capabilities, including keyword research and profile optimization, to drive organic traffic for affiliate promotions.

Industry experts advise affiliate marketers to explore alternative traffic channels as reliance on traditional search becomes increasingly challenging and competitive.

🏆 Event Spotlight — Affiliate World Europe, Budapest 2025

Affiliate World Europe lands in Budapest, 5-6 November 2025, bringing 5,000+ performance marketers together for two days of cutting-edge keynotes, mastermind sessions, and a 200-booth expo floor. Expect deep dives into Shopify CRO, TikTok conversion loops, and the latest AI-led media-buying tactics—all wrapped in legendary AWE nightlife.

🔥 Exclusive Deal: Grab your AWE ticket at 50% OFF with Aff.Ninja’s special link—available only to our subscribers.

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Avoid these pitfalls to crush your TikTok ad campaigns: Skipping audience research leads to wasted spend; ignoring creative fatigue kills engagement; and neglecting pixel setup tanks tracking. Focus on trending sounds, A/B testing, and scaling winners early.

👉 Dive into the full breakdown with pro fixes

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⚡️ Growth Hack: Fresh-Domain Surge

  • Clone your best landing page to a brand-new domain

  • Push all paid traffic there for 7–10 days

  • Enjoy the “new-site honeymoon” ⬇️ CPM/CPC

  • When costs climb, 302-redirect traffic back to your main URL

A fresh domain often gets temporary algorithm leniency, letting you buy cheap clicks fast while keeping long-term SEO authority on your core site

🥷 Until next week, keep your CPCs low and your ROAS climbing.
Ninja out!