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Weekly SEO and Marketing Recap: Aug 23, 2025

Author

Ali Akbar
August 23, 2025

🚀 If it doesn’t move traffic or money, it didn’t make the cut. Here’s the playbook we’re running this week — steal it, ship it, scale it, traffic hunters.

LET’S GET STARTED →

Latest data from Profound Analytics shows websites are getting just half the clicks they did in July as OpenAI quietly tweaks citation weights. Reddit and Wikipedia now soak up 1 in 5 ChatGPT links, leaving brand sites struggling for visibility.

SEOs are reminded how fragile AI-driven traffic can be and why diversified acquisition channels remain critical.

Gary Illyes reveals external signals like views are unreliable due to easy manipulation, emphasizing the need for fully controllable factors in algorithms.

AI-powered search tools are quietly diverting users from traditional sites, forcing brands to rethink visibility strategies amid rising zero-click experiences.

Bing's generative features drive higher engagement for e-commerce and travel queries, highlighting opportunities for optimized content in conversational interfaces.

Documents expose pricing tiers up to $50 CPM for targeted placements, giving affiliates new intel on scaling campaigns with big-box inventory.

Expert tips cover compliance tools and monitoring to avoid suspensions, ensuring uninterrupted campaigns in an increasingly strict enforcement landscape.

New 2025 bill enforces strict prohibitions, pushing operators to pivot toward skill-based alternatives while affiliates explore gray-area loopholes.

Regulatory shifts open doors for localized strategies, with mobile betting leading growth and high-conversion opportunities in emerging LATAM hubs.

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☕ Quick-Fire Quiz: Are You an AI-SEO Master?

  • Q1: True or False? Google treats entity-based optimization as keyword stuffing if the same concept is repeated too often.

  • Q2: Which metric jumped 20% in Microsoft’s recent AI-search study—impressions, clicks, or conversions?

  • Q3: By what percentage did ChatGPT referral traffic drop last month—34%, 52%, or 68%?

(Scroll to the bottom for answers—no peeking, traffic hunters! 😉)

🚀 Q4 Traffic Slowdown?
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Q4 hitting different this year? 📉 While everyone's winding down, smart affiliates are doubling down! PropellerAds delivers 1 billion+ global audience reach across 195+ GEOs with their multi-format campaigns (Push, Popunder, In-Page Push).

Their advanced anti-fraud algorithms and 24/7 support mean you're getting quality traffic when competitors are sleeping. Don't let seasonal slowdowns kill your momentum, traffic hunters!

Ready to turn Q4 into your comeback quarter? 💪

🤖 AI SEO Clinic | Why Keyword Stuffing Still Backfires

Think packing pages with repetitive keywords will help AI algorithms rank you? Think again. Our latest teardown shows Google’s semantic models spot over-optimization in seconds, triggering rank drops and user bounce spikes. Learn how to replace keyword dumps with intent-driven clusters and natural language that SGE loves.

Quiz answers

  • Q1: True – over-using entities can still be spammy

  • Q2: Conversions

  • Q3: 52%

Catch you in the SERPs,
Ali Akbar — AFF.Ninja 🚀