Weekly SEO and Marketing Recap: Aug 27, 2024

SEO Insights🚀

1. Google Cautions On Improper 404 Handling

The high number of 404 errors won't harm your site's rankings, but proper management is crucial. Crafting effective 404 pages and knowing when to redirect can enhance user experience and maintain site integrity.

2. How to Prioritize Technical SEO tasks

Prioritizing technical SEO tasks is crucial for enhancing site performance and ensuring effective crawling and indexing. You can align technical fixes with business objectives, ultimately driving better search engine visibility and organic traffic.

3. Google Search Console Search Appearances Documentation Updated

Google's Search Console now provides detailed insights into your website's search performance, including the number of times your pages appear in Google Search results.

4. 6 Ways Spammers Exploit Google With Reddit

Spammers are exploiting Google's tendency to rank Reddit discussions by employing techniques such as moderator privileges, targeting popular posts, and crafting content designed to elicit user engagement.

5. How to fix ‘Crawled – Currently not indexed’ error in Google Search Console

The reasons behind the 'Crawled – Currently not indexed' error in Google Search Console and implement effective solutions to get your pages indexed, such as reviewing flagged pages, improving internal link hierarchy, and auditing canonical and hreflang tags.

Affiliate Marketing Updates💰

6. Diversifying Affiliate Programs: A Vital Strategy for 2024 and Beyond

The shift towards diversifying affiliate programs is essential for brands aiming to enhance stability and mitigate risks in a competitive landscape. Engaging a mix of micro and macro-influencers allows for targeted outreach and stronger consumer connections, fostering long-term growth and resilience.

7. New Data Reveals That Affiliate Needs Are Changing

BrandMuscle's State of Local Marketing report unveils the evolving needs of affiliates, highlighting the importance of tailoring channel marketing programs to drive impactful results.

Media Buying- AdTech News📢

8. Media Buying Briefing: Agencies create full-time roles for creators as ‘pirates’ of marketing

Agencies are increasingly integrating creators into their marketing teams, transitioning them into permanent positions focused on content. This shift highlights the rising significance of genuine engagement in brand strategies, as companies seek innovative ways to connect with their audiences.

9. Retail Media Startup Topsort Wants to Challenge Giants Criteo and Microsoft

A new retail media platform is positioning itself as a challenger to industry giants Criteo and Microsoft Advertising in the fast-growing retail media landscape. The startup aims to provide a more unified buying experience for global advertisers by tapping into its network of retailers.

Social Media Highlights📲

10. Telegram CEO Arrested as Part of Probe into Criminal Activity in the App

Telegram's CEO Pavel Durov was detained in Paris amid an investigation into the platform's alleged facilitation of criminal activities. The arrest highlights ongoing tensions between user privacy and law enforcement efforts to combat illegal content on social media.

11. Twitter takeover represents the worst buyout for banks since the financial crisis: PitchBook

Elon Musk's takeover of Twitter has proved so disastrous that it's resulted in the worst merger-finance deal for banks since the 2008 to 2009 financial crisis, The Wall Street Journal reports.

Affiliate Network of the Week💸

Indoleads - Premium Global Affiliate Network

Indoleads is a reliable affiliate network, connecting over 60,000 affiliates with more than 2,000 advertisers across various niches. With 24/7 support and transparent analytics, it offers a seamless experience for affiliates looking to boost their revenue efficiently.

Can't wait to reconnect and share more amazing news next time. Until then, stay fabulous! 💖