Weekly SEO and Marketing Recap: Dec 17, 2024

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Google’s Updated Crawler Guidance Recommends ETags

Google has enhanced its crawler documentation with detailed guidance on HTTP caching mechanisms. It recommends the use of ETag headers over Last-Modified headers for more precise content validation.

Exploit reveals how and why Google ranks content.

The findings exposed eight query semantic classes and showed how Google evaluates site quality based on brand visibility, user interactions, and anchor text. The research team analyzed 2 terabytes of data across 90 million queries.

Google Warns: Beware Of Fake Googlebot Traffic

Google cautions website owners about fake Googlebot traffic, which originates from third-party scrapers, distorting analytics and consuming resources. Issues with fake crawlers can be mitigated through IP blocking, DNS verification, and bot detection methods.

Google Rolls Out December 2024 Core Update

The company uses multiple ranking systems and releases updates when they're ready, advising creators to focus on producing helpful, people-first content.

Google: Search Console API Does Not Support New 24-Hour View

The Google Search Console API does not support the new 24-hour view filter available in the web interface, but it does provide similar data when set to include fresh data.

Affiliate Marketing Spend in the US Set to Exceed $10 Billion

The growth of affiliate marketing in the US highlights that spending in this sector is projected to surpass $10 billion, driven by increased digital advertising and e-commerce trends.

TikTok Approves Asset Entities as an Official TikTok Shop Partner

Asset Entities has been approved as an official TikTok Shop Partner after acquiring TikTok Money Machine in November 2024, enabling brand-creator connections and tapping into TikTok's $20 Billion revenue stream from its 1.2 Billion users.

Australian class action targets Google’s ad tech platforms

A class action lawsuit has been filed in Australia against Google, alleging that the company's ad tech platforms have engaged in anti-competitive practices, potentially harming advertisers and publishers.

Google Ads tests AI-powered reporting tool

Google Ads is testing an AI-powered reporting tool that allows advertisers to generate custom reports using natural language prompts, simplifying data analysis and campaign optimization.

Facebook global ad revenue to surpass $100B in 2024: WARC

Meta's flagship platform Facebook is poised to join Google in the elite $100 billion ad revenue club in 2024, with U.S. ad spending projected to hit $39.5 billion, marking an 11.6% increase year-over-year.

TikTok Challenges Removal Order in Canada

TikTok is challenging a removal order issued by the Canadian government, arguing that the decision lacks sufficient evidence and could set a harmful precedent for digital rights and free speech.

Snapchat Partners With McDonald’s To Test Promoted Places On Snap Map

Snapchat has introduced Promoted Places on Snap Map in Australia, with McDonald's as the first partner, aiming to engage Gen Z users by highlighting sponsored locations on the map.

Everything you need to know about Florida's social media ban for minors

The law, effective from January 1, 2025, has sparked debate over privacy and free speech rights, with legal challenges. Florida's law requires parental consent for minors 14 to 16 to use social media and a ban on minors below 14 to use social media.

Profit Pixels

Profit Pixels is an affiliate network specializing in high-paying CPA offered primarily in the crypto and Forex sectors. Launched in 2018 and made public in 2020, it provides over 80 in-house offers with no minimum payout requirement, allowing affiliates to earn weekly through various payment methods, including cryptocurrencies. The platform features advanced tracking technology, real-time statistics, and a unique One Link tool that optimizes traffic routing to maximize conversions across multiple GEOs.