Weekly SEO and Marketing Recap: Dec 3, 2024

Hello and welcome! This newsletter features the latest trends and strategies for fueling your marketing campaign.

New Report Shows AI Overviews Trends Are Stabilizing

The report also indicates a general trend towards stability in AIO citations, with decreased volatility and slower daily growth, suggesting AIOs are maturing and becoming more predictable for marketers.

How to monitor brand visibility across AI search channels

This explores the difficulties of tracking brand visibility in AI-driven search platforms and adapting SEO and digital PR strategies accordingly. It’s shifting from keyword tracking to topic-based monitoring, mentioning tools to assist.

Google Sitelinks Search Box Now Really Gone

Google has officially removed the sitelinks search box feature from search results, citing declining usage over the past decade. The removal, initially scheduled for November 21, 2024, was fully implemented on November 27.

Google Tests Bare-Bones Hotel Search In Three EU Countries

Google is testing a simplified hotel search in Germany, Belgium, and Estonia, removing maps and hotel listings to comply with the Digital Markets Act. They replace these features with standard blue links to hotel websites and comparison sites.

Google Search Sees UK Decline, Users Express Low Trust In AI

Google's dominance in UK search is slipping, with its reach dropping from 86% to 83%. This decline coincides with growing skepticism towards AI-powered search results, as only 18% of users trust their accuracy. 

Google’s Crackdown on Parasite SEO: What It Means for Affiliates

Google is ramping up its fight against "parasite SEO," a tactic that exploits reputable websites to boost search rankings with subpar content. This crackdown affects affiliates, underscoring the importance of ethical SEO practices and high-quality content creation.

Google adds WhatsApp ‘conversation started’ conversion action

Google Ads has introduced a new conversion action called "conversation started" for WhatsApp message assets. This feature allows advertisers to track when users engage with their ads by initiating a WhatsApp conversation.

Google Confirms Latency Issues With Google Ads Interface

Google has acknowledged widespread performance issues affecting the Google Ads console. Users are experiencing error messages, high latency, and unexpected behavior while accessing the platform. 

Google faces £7 Billion UK class action over search monopoly

A £7 billion class action lawsuit against Google in the UK has been approved. The case accuses Google of abusing its search market dominance, forcing Android manufacturers to preinstall its apps, and paying Apple for default search status.

YouTube Previews AI Tools To Overcome Creative Blocks

YouTube is introducing new AI-powered features to its Inspiration Tab, aimed at helping creators overcome creative blocks and enhance their content. These tools will generate personalized video ideas, outlines, titles, and thumbnails based on audience insights and creator prompts.

Australian Government Votes to Ban Under 16s from Social Media Apps

Australia has enacted a law prohibiting children under 16 from using social media to safeguard their mental health, mandating companies to implement measures against underage access or face fines up to AU$50 million.

Affgrade

Affgrade is a premier affiliate marketing platform designed for marketers and businesses seeking to enhance their online presence. Offering comprehensive tools, resources, and expert guidance, Affgrade empowers users to optimize their campaigns and maximize conversions.