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Weekly SEO and Marketing Recap: Dec 31, 2024

Author

Ali Akbar
December 31, 2024

Welcome to the final SEO and marketing newsletter of the year—let's set the stage for a successful 2025🚀🚀

SEO Insights📈

Google's update allows product feeds to contain mixed languages, bringing flexibility to multilingual e-commerce. While this offers versatility for international sellers, merchants should note that mismatched languages impact shopping performance and visibility.

Google's insights reveal how Content Delivery Networks boost crawling efficiency and SEO performance. Smart CDN management, including proper error code implementation and regular WAF monitoring, ensures optimal search visibility.

Google CEO Sundar Pichai emphasized the urgency of scaling Gemini, its AI platform, in 2025 to counter ChatGPT's growing association with AI, much like Google does with search.

Google's Gemini Deep Research tool, launched on December 11, raises concerns about its impact on website earnings. It reduces the need for users to visit affiliate or informational sites, potentially decreasing web traffic, ad revenue, and affiliate sales.

Google is testing AI-generated content for its "Things to Know" section using Gemini. This shift could eventually replace featured snippets, impacting how users engage with search content.

Affiliate Marketing Updates💰

Instagram's new screenshot restriction for "view-once" media in DMs enhances user privacy but poses challenges for affiliate marketers. Influencers may need to rethink exclusive content strategies, while affiliates must adapt to public posts and Instagram's analytics tools.

Affiliate World Dubai Marketing Conference

Affiliate World Dubai is a premier two-day conference event scheduled for February 26-27, 2025 in DUBAI. Attendees will benefit from engaging presentations, an exhibition hall filled with potential partnerships, and vibrant social events to enhance their experience.

Top Speakers:

🎙Umar M, Founder & CEO of Digitas Finance
🎙Carl Weische, CEO of Accelerated
🎙Marin Ištvanić, Head of Performance at Inspire

Don't miss out on exclusive savings! You can save 54% on affiliate tickets and 47% on company tickets when purchasing through our link.

Media Buying- AdTech News📢

Google Ads has launched the Brand Report, a tool providing advertisers with unified insights into reach and frequency across campaigns. It simplifies performance tracking and reduces audience overlap.

Google is testing call-out extensions in Local Service Ads (LSAs) to enhance visibility and provide more business highlights.

Google has updated its ad policies to align with Search spam rules, disapproving ads linking to sites penalized for spam violations. Advertisers must monitor Google Search Console for manual actions, as these can now impact both organic and paid traffic.

Social Media Highlights📲

The Honey browser extension faces backlash after a YouTuber criticized its data collection practices, sparking privacy concerns. While Honey helps users save money with coupon codes, critics argue its extensive data access could compromise user privacy.

X (formerly Twitter) has increased the subscription price for X Premium in the U.S. to $16 per month on iOS and Android, with web pricing at $11. This move aims to boost revenue but may deter users from upgrading.

Meta, Facebook's parent company, is introducing AI bots as virtual social media friends. These bots will have profiles, generate content, and interact with users via messages and story replies.

Ad Network of the Week💸

Adsterra is a leading ad network that connects advertisers and publishers, offering diverse ad formats such as pop-unders, native ads, and interstitials. It was established in 2013, serving over 35 billion impressions per month across 248 geographies. With more than 200,000 successful campaigns and 35,000 direct publishers. Known for its high CPM rates, Adsterra enables effective monetization strategies for websites and social media, catering to a global audience.

Wishing you a prosperous New Year filled with growth and success—see you in 2025🖐🏼

New Year Nye GIF by Travis