Weekly SEO and Marketing Recap: Jan 07, 2025

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Google revives Tag Assistant

Google has revived and consolidated Tag Assistant after user feedback. The unified tool simplifies tag management, potentially boosting advertiser confidence in data accuracy and campaign performance.

Google Criticizes Bing For Mimicking Google’s Homepage

Microsoft's Bing mimics Google's homepage when users search for "Google," drawing criticism from Google Chrome's security leader.

Will ChatGPT Search Change Everything in SEO?

OpenAI's ChatGPT Search revolutionizes search with AI-driven natural language responses and citation panels. The platform challenges traditional SEO strategies, pushing marketers to adapt to more nuanced, context-based optimization approaches.

Google Clarifies 404 & Redirect Validation In Search Console

Google explains that marking 404 errors as fixed in Search Console doesn't accelerate reprocessing. It emphasizes that intentional 404s are acceptable, while redirects require proper technical implementation and patience.

Google Shows How To Confirm Indexing Issues Due To JavaScript

Google reveals that JavaScript rarely causes SEO issues, with most problems stemming from incorrect implementation. Google recommends using specific debugging tools to identify the true source of indexing problems.

YouTuber LegalEagle sues PayPal over ‘sleeping leech’ Honey extension

Influencers launched a class-action lawsuit against PayPal, claiming Honey browser extension unfairly diverts their affiliate commissions.

Google Ads plans major AI Push in 2025, reshaping search marketing

Google Ads announces an AI-driven shift in search marketing, bigger than the mobile revolution. The initiative focuses on multimodal experiences, AI-powered creative tools, and cross-channel measurement.

Google updates financial products policy for crypto ads

Google introduces strict certification requirements for UK crypto advertisers, mandating FCA registration from January 15. The policy update aims to protect consumers while allowing crypto businesses to advertise.

Google sends $100M in funds to journalism collective in exchange for Online News Act exemption

Google agrees to pay Canadian news publishers C$100 million annually to resolve the Online News Act dispute. The deal ensures continued access to news content while supporting local journalism in Canada.

Snap Shares Insights into the Benefits of AR Campaigns

Snapchat's recent study reveals that incorporating AR elements into ad campaigns can enhance user engagement and brand performance. The data indicates that AR activations boost user attention and drive more specific outcomes.

Telegram rolls out third-party account verification, filters

Telegram rolls out third-party account verification filters, enhancing user safety by allowing verified authorities to confirm accounts. This update also introduces new search filters and the ability to convert gifts into NFTs.

Meta removes AI character accounts after users criticize them as ‘creepy and unnecessary’

Meta's AI character on Instagram and Facebook faces backlash after users are locked out of their accounts. The company is reviewing the situation amid widespread user complaints and frustration.

Adcash

Adcash is a global advertising platform with 200 million unique daily users across 195 countries. It boasts 17 years of industry experience and offers advanced targeting, anti-fraud technology, and multi-format monetization.

Advertisers benefit from automated ROI optimization and fast payments, achieving competitive CPA rates with high fill rates. Adcash emphasizes transparency with no hidden fees and provides 24/7 multilingual support, ensuring effective campaign management and actionable analytics for improved performance.

Keep hustling, keep growing—same time next week, we’ve got you!🖐🏼