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- Weekly SEO and Marketing Recap: July 21, 2025
Weekly SEO and Marketing Recap: July 21, 2025
Ali Akbar
July 21, 2025
👋 Hey Ninjas,
The algorithm never sleeps and neither do we—grab your cold brew, the week’s hottest wins and fails just landed in your inbox.
LET’S GET STARTED →
🔥 Lead Story — Google Core Update Chaos Continues
Tracking dashboards stayed “hot” all weekend, with many sites riding a roller-coaster of traffic spikes and slumps.
The update itself ran 16 days 18 hours (Jun 30 → Jul 17), making it the year’s second core update and one of the most impactful so far.
Common pattern: partial recoveries for sites hit in 2023/24, followed by fresh drops once the rollout was declared done.
📌 Takeaway: wait a few more days before reacting—Google often leaves a “tail” of experiments after a core update.
🔍 SEO & Search
I ran into this too! For me the first 2 results went there. We had this problem for the longest time with Search Console too. Having services behind a login makes things hard. I talked with Martin about this a while back, there might be a podcast episode about this kind of thing :-).
— John Mueller (@johnmu.com)2025-07-15T17:34:31.254Z
Google’s John Mueller reminded devs that pages sitting behind a sign-in wall give crawlers little to work with, so they struggle to surface in Search.
Google addresses whether making changes specifically for SEO purposes is acceptable practice.
💰 Affiliate & Content Marketing
Industry experiencing significant growth with AI positioned to accelerate expansion further.
Blast from the past:
I'm seeing so many sites Google previously treated as 'spam' (dropped heavily during the 2023 Helpful Content, Spam & Core Updates) now seeing a resurgence with this new core update.
No, I don't know if they made significant improvements, but it doesn't
— Lily Ray 😏 (@lilyraynyc)
8:56 PM • Jul 16, 2025
Some sites report partial recoveries from September 2023 helpful content update during recent core changes.
📱 Advertising & PPC
A Triple Whale study covering $3 billion in spend found Snap ads outperformed every major rival on both ROAS and CPA—especially for fashion retailers.
Amazon’s extended Prime Day promo paid off... big time.
— TheStreet (@TheStreet) July 14, 2025
The four-day shopping event broke records, with online spending that blew past even Black Friday levels.
TheStreet's Caroline Woods breaks down all the details behind Amazon's monumental day: pic.twitter.com/NOw9KxEtmz
Early third-party data showed first-day sales down 41% versus 2024, but stretching the event to four days helped Amazon still claim a “record” haul.
📲 Social Media & Platforms
With Linda Yaccarino out, insiders say Elon Musk could run the platform via an AI-first structure, leaning on a GM/CRO instead of a classic chief exec.
Source: SELand
77% of Snapchatters use visual search for clothing vs. 50% of non-users, with 80%+ citing social media as go-to for fashion trends.
🚨 Security & Policy
The suit targets a network that pre-installed malware on 10 million uncertified Android devices, using them for ad fraud and potentially more serious attacks.
✈️ Event Radar - TTMeetup Budapest
Sept 3rd | Golf, Growth & Game-Changers
Just a quick heads-up — TTMeetup’s next big event is locked in! 🏌️♂️🇭🇺
📍 TTMeetup Country Club – September 3rd, Budapest (One day before Affiliate World Europe)
The organizers are taking over a stunning golf country club for a full day of high-level masterminds, real deal-making, and next-level networking — all with a killer view.🌿 Premium outdoor venue.
🌿 Premium outdoor venue
⛳ Private driving-range access
💼 1,000+ attendees: affiliates, advertisers, networks, agencies, service providers
After the massive success of the Dubai edition, TTMeetup is going even bigger in Budapest with this open-air setup:
🔥 Wanna be part of something epic in Budapest with the TTMeetup family?
They’re bringing the heat on September 3rd — and this one’s gonna be legendary.
📖 Want the Full Intel?
Read the full coverage here →
😂 LOL Block
“This Is Fine” Core-Update Edition
Ad-Intelligence Deep Dive
PiPiAds for iGaming: Shortcut to Winning Creatives
Put your competitor research on autopilot. This guide shows how PiPiAds’ TikTok spy data unlocks the jackpots hiding in iGaming ads—without burning budget.
Pinpoint high-ROI angles in seconds
Filter by geography, device & payout model
Steal swipe-worthy hooks, copy, and motion trends
👉 Grab the full breakdown and unlock your discounts now — read it all on aff.ninja.
🎯 This Week's Challenge
The 5-Minute SEO Win
Pick one underperforming page on your site. Add a single FAQ section targeting a "People Also Ask" query from Google. Screenshot your traffic bump in 2 weeks and tag us!
— Ali & the AffNinja crew 🏹
P.S. Your reply notifications are my favorite Monday motivation!