Weekly SEO and Marketing Recap: July 22, 2024

SEO Insights🚀

1. Google: SEO-Controlled Markup Not Reliable Signals

Google emphasizes the importance of high-quality, relevant content and user experience as key factors for SEO success.

2. Google’s Now Translating SERPs Into More Languages

Google has expanded its translated search results feature to include eight new languages, including Arabic, Korean, and Vietnamese.

3. Google Says There’s No Way To Block Content Only From Discover Feed

Google has confirmed that there's currently no way to block specific content from appearing in Google Discover, unlike Google News.

4. Google Tests Renaming Short Videos To Quick Takes

Google is experimenting with rebranding its 'short videos' feature as 'quick takes' in search results. This carousel showcases brief video content from platforms like YouTube, Instagram, TikTok, and Facebook.

5. Google Business Profile chat is gone and call history going away

Google Business Profile has discontinued its chat feature and will remove call history by July 31, 2024. Businesses can no longer initiate new chats, and existing conversations will cease. Users are advised to download their chat and call history data via Google Takeout before it's permanently removed.

Affiliate Marketing Updates💰

6. R0BL0CH0N TDS: A deep dive into the infrastructure of an affiliate marketing scam

Orange Cyberdefense researchers uncovered R0BL0CH0N, a previously undocumented Traffic Distribution System (TDS) used in large-scale affiliate marketing scams. This sophisticated infrastructure impacted approximately 110 million internet users.

7. Diversifying Content: A Game-Changer for Affiliates

Diversifying content is essential for affiliate marketers to enhance engagement and revenue. Utilizing a mix of blog posts, videos, and social media updates can attract diverse audiences.

Media Buying- AdTech News📢

8. Google Ads Changed Broad Match To Intent Match In Japan

Google Ads in Japan has transitioned from broad match to intent match, aiming to enhance ad targeting precision by aligning ads more closely with user intent. This change is expected to improve ad relevance and campaign performance.

9. Automatic Keyword Research Added to Google Ads

Google Ads introduces automatic keyword research, enhancing campaign efficiency by leveraging AI to identify optimal keywords.

10. What Apple's partnership with Taboola means for Brands and its Ads business

Apple's partnership with Taboola could significantly enhance digital marketing strategies for brands by integrating advanced ad placement and content recommendations.

Social Media Highlights📱

11. YouTube Expands Shorts Toolkit: Auto Layout, Text-to-Speech, & More

YouTube has expanded its Shorts toolkit, introducing features like Auto Layout, text-to-speech, interactive stickers, and enhanced captions.

12. Meta Expands Reels Overlay Ads to More Brands

Meta has expanded its overlay ads to Instagram Reels, allowing advertisers to place banner-style ads during video playback. This move aims to monetize Reels and offers two ad formats: single-image and image carousel ads.

Affiliate Network of the Week💸

Mylead

MyLead is a comprehensive global affiliate network offering over 4,900 affiliate programs across various categories. It supports multiple earning models and integrates with major ad platforms like Google Ads and Facebook Ads.

Another roundup in the books! 📚
Goodbye for now, but looking forward to the next one.👋👋