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- Weekly SEO and Marketing Recap: July 28, 2025
Weekly SEO and Marketing Recap: July 28, 2025
Ali Akbar
July 28, 2025
🚀 Buckle up
—this week’s recap is crammed with under-the-radar SEO moves, AI ad angles and affiliate payout boosters your competitors will learn about next month. Open, skim, deploy…and watch the numbers jump.
Lead Story — Google Search Central APAC 2025
3-Day Highlights & SEO Takeaways
Google Search Central APAC 2025 wrapped three jam-packed days revealing exactly how Google crawls, indexes, and serves results.
⚙️ Platform Updates & SERP Shifts
Import cost data into GA4 for comprehensive funnel-based lead reports. Create up to eight lead-gen audiences directly, all without manual spreadsheets.
Merchants must implement separate URLs per jurisdiction or leverage tax and shipping fields for localized pricing, as Shopping panels can’t natively show state-specific costs.
Despite AI Overviews and generative answers, Google still relies on standard SEO practices. LLMs.txt directives are ignored, so focus on crawlability, links, and quality content to rank.
📈 Search & Web Trends
Agent-driven discovery is severing the old impression-to-visit chain, delivering answers directly within SERPs. Marketers must optimize for zero-click and embrace conversational intent.
With display CPMs plummeting, major publishers like Condé Nast, Comcast, and Reuters are rolling out affiliate programs to shore up declining ad revenues
Img Source: Aff.Ninja
Regulatory easing in Europe is fueling an iGaming affiliate surge, with traffic and conversions climbing. Affiliates should target Spain and Italy for higher rev-share deals.
LATAM and Southeast Asia lead in CPA margins as affiliates refine offer stacks. Combine real-time rotation with deep analytics for maximum ROI.
📣 Social & Video
Img Source: Martech.Org
New vertical-video feeds have slashed organic reach by over 50%. Brands must boost paid budgets and craft short-form, story-driven videos to stand out.
New remix, AI-generated captions, and voice-over features let creators produce polished Shorts faster, boosting engagement and content diversity.
Commerce Secretary warns TikTok may be banned without a US security deal. Advertisers should diversify spend now to mitigate a potential platform blackout.
🛠️ Partner Program Spotlight
RevDuck Affiliates: “Lead the Flock, Reap the Profit”
RevDuck is a new-school iGaming affiliate program laser-focused on Tier-1 European markets. Expect quarterly product launches, CPA payouts up to €700, rev-share to 60%, and human-first support that answers on chat, call, or coffee meet-ups.
Why it matters:
Performance-based flexibility – switch between CPA, RevShare, hybrid, or EPC as your traffic shifts.
High-value GEOs – Benelux, Nordics, Southern & Central Europe deliver premium LTV and steady conversion rates.
Innovation cadence – exclusive casino brands released every quarter keep creatives fresh and CTRs high.
Affiliate-centric culture – no negative carry-over and transparent dispute handling build long-term trust.
“Working with RevDuck has been a breath of fresh air… high conversion rates and happy players all around.”
Put simply, RevDuck turns European casino traffic into repeatable, top-tier commissions—and treats partners like people, not pixels.
📚 Playbook of the Week
Snapchat Ads for AI-Dating Offers: 5-Step Conversion Blueprint
Master Snap's swipe-up ecosystem with this tactical guide: profile the right age-plus-intent segments, craft curiosity-hook videos and meme-storyboards, rotate top-paying AI dating offers via smart links, and scale winners to LATAM and SE Asia in under 30 minutes for breakout 3.5%+ conversion rates.
📊 Metrics That Matter
This week's benchmarks: Reddit Ads lead-gen CVR hits 2.8% post-GA4 integration; LinkedIn organic reach dips to 1.2% amid TikTok-ification; AI-dating offers in LATAM average €45 EPC. Track yours against these to spot quick wins.
That’s the intel—now turn it into profit and meet me back here next week for the next wave of gold.
Keep crushing it!
— Ali