Weekly SEO and Marketing Recap: July 30, 2024

SEO Insights🚀

1. Google's John Mueller: Don't Use LLMs For SEO Advice

Google's John Mueller warns against using large language models (LLMs) for SEO advice, citing their reliance on unreliable information. He emphasizes caution when trusting AI tools for SEO strategies, urging users to seek verified sources instead.

2. Google Cautions On Blocking Google Other Bot

Google warns against blocking the GoogleOther bot, as it may impact various Google services beyond search, despite not affecting search rankings directly.

3. 5 Automated And AI-Driven Workflows To Scale Enterprise SEO

Ahrefs unveils AI workflows to enhance enterprise SEO, enabling professionals to streamline strategies, improve efficiency, and save time while optimizing their campaigns effectively.

4. Google: Core Update Isn't Extremely Far Away As Publishers Grow Concerned

Google's upcoming core update is approaching, with industry experts anticipating changes that could significantly impact search rankings. Stay prepared for potential shifts in website performance and visibility.

5. Report: How Often Google Mixes Ads Into Organic Search Results

Google's latest move blends ads seamlessly into organic search results, potentially impacting user experience and website visibility. Advertisers may benefit, but publishers face challenges in distinguishing paid from unpaid listings.

Affiliate Marketing Updates💰

6. Impressive MiFinity Affiliates Portfolio Leads to Successful iGB Live Conference

Mifinity's impressive affiliates portfolio led to a successful IGB Live conference, showcasing their diverse offerings and strong partnerships in the iGaming industry.

7. SOVRN brings its programmatic expertise to the affiliate space with unified optimization

SOVRN launches Unified Optimization, a new feature that routes affiliate clicks to the highest earnings per click (EPC) across networks and merchants, helping publishers maximize revenue. The tool integrates all affiliate relationships into a single platform for unparalleled control and efficiency.

Media Buying- AdTech News📢

8. Google abandons cookieless Chrome: Ad experts say ‘industry will likely end up in the same place

Google has abandoned its plan to phase out third-party cookies in Chrome, opting instead for a user-choice model to enhance privacy while still supporting advertisers, amid industry pushback and delays.

9. Netflix leans into ad-supported tier as subscriber growth surges

Netflix's ad-supported tier surges, driving subscriber growth and revenue in Q2 2024. The budget-friendly option now accounts for over 45% of new signups, signaling a shift in Netflix's business model as it prioritizes advertising and retention.

10. Exciting News from AdCreative.ai: Introducing AdLLM Spark!

AdCreative.ai has launched AdLLM Spark, enhancing ad creation with AI-powered features for improved collaboration and efficiency, making it easier for teams to create impactful ads together.

Social Media Highlights📱

11. Reddit Limits Search Engine Access, Google Remains Exception

Reddit has restricted search engine access to its content, blocking most crawlers while allowing Google exclusive indexing rights due to a $60 million deal, raising concerns in the SEO community.

12. YouTube Expands Shorts Toolkit: Auto Layout, Text-to-Speech, & Moren

YouTube has expanded its Shorts toolkit with features like Auto Layout, Text-to-Speech, and interactive stickers, enhancing content creation and audience engagement while competing with TikTok's popularity.

Affiliate Network of the Week💸

Boost Your Earnings with Adsterra Olympic Affiliate Program

Maximize your affiliate revenue during the Olympics with Adsterra's exclusive offer. Enjoy increased payouts, dedicated support, and advanced targeting options to skyrocket your earnings. Join now and cash in on the Olympic excitement! 💰🚀

That's it for this week's edition Keep learning, keep earning, and keep growing your affiliate empire. Until next time, marketing mavens!👋👋