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Weekly SEO and Marketing Recap: June 20, 2025

Author

Ali Akbar
June 20, 2025

Hey Ninjas! 👋

I know it’s been a few weeks. Here’s the no-fluff download on everything SEO, ads, and social you missed—five-minute read, all signal. Ready?

LET’S GET STARTED →

Sharp volatility spike over the past 24 hours with tracking tools lighting up. Some publishers seeing traffic drops, especially news and e-commerce. Reddit continues dominating SERPs. No official update announced since March 2025 core update.

🔍 SEO & Google News

Updated documentation with clearer examples. Key points: use descriptive URLs, avoid fragments for changing content, follow IETF STD 66 encoding. No algorithm changes—just better guidance.

Deprecated features including "jobLocationType" and "hasCourseInstance" to streamline search results. No action needed—they'll simply be ignored going forward.

Google Search Console now counts AI Overviews as a new result type in performance reports. If you’re tracking impressions and clicks, you’ll see “AI Overviews” broken out, helping you understand how much traffic these new SERP features are driving (or not driving) to your site.

New comprehensive guide on tracking SEO success metrics. Focus on connecting business goals to SEO KPIs: track 3-5 goals with 3-5 metrics each. Key categories include keyword rankings, conversion rates, engagement metrics, and brand impact. Monthly review cycles recommended.

OpenAI’s latest upgrade lets users upload a picture and get context-rich answers while the model runs several web searches in parallel. Quick win: test product-shot uploads for keyword ideas and watch how this siphons discovery traffic away from classic SERPs.

🤝 Affiliate & Partner Marketing

Source: The PMA

Affiliate marketing drove $113 billion in US ecommerce sales in 2024, with advertisers investing $13.63 billion (49% increase since 2021). Channel now represents 9.4% of total US ecommerce. Retail's share dropped from 76% to 63%, while finance grew to 15% and travel surged 80% to 9% of total spend.

AI creating both opportunities and risks for affiliates. Programmatic SEO with LLMs burning quality sites, but AI citations now have value even without traffic. Coupon sites facing threats as ChatGPT pulls codes directly. Affiliate managers seeing influx of AI-generated fraud accounts requiring stricter vetting.

💸 Paid Media & Ad-Tech

Search campaigns will no longer be auto-enrolled in the Display Network, giving advertisers tighter budget control and cleaner performance data. Toggle stays available if you still want Display reach.

Brand streams on Amazon Live now report downstream product views and sales, letting advertisers prove ROI and tweak show formats in near-real time.

New on-site units let publishers embed “Buy Now” buttons that route shoppers through PayPal checkout without leaving the article. Early tests show double-digit lift on conversion.

📱 Social & Creator Updates

Six months in, Reels shown only to non-followers are driving higher post frequency (+40%) and reach gains for 80 % of creators, giving affiliates a safe sandbox for testing promo creatives before pushing to their main feed.

The platform gets another stay of execution, meaning marketers keep full U.S. access through Q3 while court challenges play out.

Short-form clips continue to explode, reinforcing Shorts as mandatory inventory for discovery and retargeting campaigns.

✈️ Event Radar — Affiliate World Budapest

Affiliate World Europe lands in Budapest on 4–5 September 2025—two full days of mastermind-level talks, 200+ exhibitors and the kind of rooftop-sunset networking Neil Patel calls “absolutely must-attend.”

Expect fresh data-driven tactics on affiliate and ecommerce marketing by top operators, then seal deals over the city’s legendary nightlife

Early-bird tickets are live now; prices rise once Tier 1 sells out.

🎯 Quick Quiz — Test Your Takeaways

(Answers are upside-down at the very bottom—no peeking!)

  • Which new result type just appeared in Google Search Console’s performance reports?
    A) Perspectives B) AI Overviews C) Web Stories D) Knowledge Panels

  • Amazon Live now lets advertisers measure ________ to prove stream ROI.
    A) Average watch time B) Downstream product views & sales C) CTR D) Follower growth

  • Search campaigns in Google Ads will no longer be auto-opted into which network?
    A) YouTube B) Display Network C) Gmail D) Discovery

⇩ Scroll for the rest of the newsletter … answers sit at the very end.

🛠️ Tool of the Week - Pay2.House

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  • Regularly refreshed BINs for stronger ad-account acceptance

  • Bulk card funding & team-role API

  • 0 % fee on USDT deposits

  • Referral program: earn up to 33% of Pay2.House fees

Open an account in minutes and keep campaigns scaling—minus the payment headaches.

🧰 Free Resource Drop

🔒 “Anti-Detect Browser Test Guide”

Seven quick checks—IP, canvas, WebRTC, fonts, more—to confirm your anti-detect browser isn’t leaking a single fingerprint. Run the tests in under five minutes before firing up new ad accounts.

— That’s a wrap for now. Got a win, fail or spicy rumor? Hit reply—I read every note and the best share gets a shout-out next issue.

Stay ninja,
Ali ✌️

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