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Weekly SEO and Marketing Recap: June 27, 2025

Author

Ali Akbar
June 27, 2025

Hey Ninjas! 👋

Ready to see what everyone in marketing will be talking about tomorrow? Open up—this week’s headlines are about to change your playbook.

LET’S GET STARTED →

Lead Story — Paid Media/Ads Innovation

Regulators have postponed the divest-or-ban deadline for a third time, leading most media buyers to doubt any U.S. shutdown is imminent and to lock in or raise 2025 TikTok budgets to tap its 170 million-user reach

The repeated extensions are easing brand-safety worries and keeping CPMs attractively low, so brands are accelerating creator partnerships and in-feed video plans ahead of the holiday push.

🔍 SEO & Google News

Google’s new checklist covers robots tags, cache refreshes and headers to keep your content out of AIO answers.

Image Source: Search Engine Land

Fresh data shows AI Overviews pull sources from positions 2-5, reshaping click share at the top of SERPs.

Mystery parameter now appends to organic links, creating analytics noise and canonical worries for SEOs.

Search team recommends HTML and JS-debug basics—no full-stack chops—for modern optimisation success.

Report explains harvesting subreddit rankings to reveal content angles mainstream tools miss.

Research reveals AIO impressions don’t guarantee quality traffic, urging marketers to monitor engagement.

🤝 Affiliate Marketing

Mining comment threads surfaces pain points and keywords to craft click-worthy offers without extra ad spend.

New law lets performance marketers set post-click cookies without consent, simplifying conversion tracking.

💸 Paid Media

Advertisers can auto-generate branded images and music-backed videos, claiming 22% ROAS lift in tests.

Image Source: Search Engine Land

Image Source: Search Engine Land

New Keywords-tab options let Search campaigns whitelist or block URLs, cutting irrelevant impressions and wasted spend.

Advertisers can now exclude specific mobile app categories or IDs network-wide, tightening brand safety and ROI.

📱 Social

Data shows native video drives higher impressions, CTR and follower growth than blog posts for B2B brands.

Advanced Mode now lets creators save custom report setups, use a streamlined sidebar and tap smarter search filters to surface insights faster.

Prague turns into the affiliate capital this September as TES drops its “Create, Collaborate & Convert” three-day power-mixer.

Network with 1,500+ marketers, uncover untapped traffic sources and close deals at the legendary Meet Market—then toast the wins under the city’s castle lights.

🔥 AffNinja bonus: slash ticket costs with 10% off using code r123affninja10. Seats disappear fast; lock yours in now and own the cobblestones.

🧩 One-Shot Brain-Teaser

I’m a 7-character hitchhiker that just started tagging along on Google’s organic URLs—begin with s, end with id, and leave analytics in chaos.

What’s my name?
(peek at the footer to check your guess)

🛠️ Tool of the Week — MyBid.io

Turn every campaign into a live auction you can actually win. MyBid.io plugs straight into Google, Meta and TikTok Ads, then auto-tests bids, budgets and creatives in real time, hunting the cheapest conversions while you sleep.

One dashboard, zero spreadsheets—just switch on, set your CPA target and watch the AI squeeze extra ROAS out of yesterday’s spend black holes.

🔥 Hot Take of the Week

AI Overviews are the new Featured Snippets—and that's bad news for lazy SEOs.

Here's the brutal truth: while everyone panics about AIO "stealing" clicks, smart operators are reverse-engineering which content gets cited and doubling down on those formats.

The 34% CTR drop isn't punishment—it's market correction, weeding out thin content that never deserved position-one traffic anyway.

Winners will craft AIO-worthy depth while losers keep chasing yesterday's keyword-stuffing playbook.

🧩 Quiz Answer Key

That sneaky 7-character stowaway is srsltid—the brand-new tracking parameter hitching a ride on Google’s organic URLs and cluttering analytics reports everywhere.

Thanks for reading!
Catch you next week with fresh intel (and maybe another puzzle).
Stay ninja.👊