Weekly SEO and Marketing Recap: Mar 01, 2025

Hey there! Ali here with this week's marketing intel that's fresher than Google's latest unannounced update.

While everyone's still recovering from February's ranking rollercoaster, I've got the scoop you need.

Google Search Ranking Volatility Chatter Spiking Feb 26th & 27th

Google search ranking volatility surged on Feb 26-27, sparking speculation of an unconfirmed algorithm update as SEOs reported major fluctuations in rankings.

Customer-Centric SEO: How To Enhance Customer Experiences

Customer-centric SEO shifts focus from rankings to user experience, emphasizing easy navigation, fast loading times, updated content, and mobile-friendly design. Prioritizing UX boosts conversions and builds lasting customer trust.

SEO Volatility & Affiliate Growth: How Publishers Are Adapting

Publishers are adapting to SEO volatility by diversifying traffic sources, leveraging AI for efficiency, and balancing paid media with long-term SEO strategies.

Google AIO Is Sending More Traffic To YouTube

Google's AI-powered search experiences (AIO) are driving increased traffic to YouTube by prominently featuring video content in search results, enhancing visibility and engagement.

Microsoft Retires Skype – What It Means for Affiliate Marketers

Microsoft will retire Skype on May 5, 2025, urging affiliate marketers to shift to platforms like Teams, Slack, or Telegram.

Prepare by exporting contacts, testing alternatives, and notifying partners early.

Google Shopping Adds Search Google Button For Some Queries

Google Shopping now displays a "Search on Google" button for non-shopping queries, redirecting users to standard search results for better relevance.

Top 5 Google Ads opportunities you might be missing

Discover 5 overlooked Google Ads opportunities, including optimizing location targeting, refining campaign structures, leveraging experiments, and improving Performance Max for better results.

Google, Amazon, Others Respond to Senators’ Inquiry About Funding CSAM Via Ads

Amazon refunded advertisers whose ads appeared on CSAM sites, while Google blocked advertising without offering refunds. Both companies face pressure from bipartisan senators after inadvertently monetizing child abuse content.

YouTube SEO Study: Factors That Correlate With Top Rankings

A new study analyzing 1.6M YouTube videos reveals that engagement metrics, video length (8-9 mins), HD/4K resolution, and channel authority strongly correlate with top rankings.

TikTok Drives $6 Billion in Mobile Purchases, Doubling Rivals

TikTok generated $6B in in-app revenue in 2024, up 36% YoY, with 73% of users valuing personalized recommendations. The platform delivers exceptional ROI (11.8x) for advertisers, particularly those maintaining consistent presence.

🧠 Quiz Time

What recent change did Google Shopping introduce to improve user experience for non-shopping queries?

A) Added a "Search Google" button
B) Launched personalized shopping ads
C) Introduced AR product previews
D) Enabled voice-based shopping

(Answer at the end of the newsletter!)

Google Search Rankings on Feb 26th & 27th Be Like..

ClickDealer stands out as a premium affiliate network with over 12 years in the industry, specializing in performance marketing solutions across verticals like dating, health, and finance.

Key Features:

• Exclusive offers with competitive payouts

• Real-time analytics and tracking

• Dedicated account managers for personalized support

• Weekly payments with multiple payout options

• Advanced anti-fraud technology

Their proprietary SmartLink technology automatically routes traffic to the highest-converting offers, maximizing your earnings without manual optimization.

Ali's Take: ClickDealer is like that friend who always has the best party connections—exclusive offers, great payouts, and zero drama. If you're not on it yet, you're probably leaving money on the table!

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Wrap-Up

Until next week, may your rankings be stable and your affiliate commissions higher than Google's algorithm volatility! Keep crushing it!

Your marketing bestie, Ali 🤘
Brought to you by Aff.ninja 🥷

P.S. If you need me, I'll be installing that "Search Google" button on my life to find where I left my motivation to update all my YouTube videos to the optimal 8-9 minute length!