Weekly SEO and Marketing Recap: Mar 04, 2025

What’s up, fam? This week’s marketing world is absolutely buzzing, and I’m here to break it all down for you!

From Google’s SERP volatility to Reddit’s secret sauce for SMBs, and even a killer affiliate conference you NEED to attend, this newsletter is packed with all the marketing tea ☕.

So grab your coffee (or energy drink, no judgment), and let’s dive in! 👇

Google vs. Low-Effort Content Source

John Mueller is throwing shade at low-effort content that just "looks good." He’s all about expertise and quality, not AI-generated fluff.

March 2025 Google Webmaster Report

This month’s report is all about Google’s obsession with user experience and content quality. Core Web Vitals are still the MVP, and indexing issues are getting some love too.

Ali’s Take: If you’re not optimizing for Core Web Vitals, you’re basically living in 2019. Get it together, fam!

SERP Volatility Research: Organic vs. AI Rankings

A study found that AI Overview rankings are 70% more volatile than organic rankings over 2-3 months.

TL;DR: AI rankings are chaotic, and organic rankings are slightly more stable.

Reddit: SMBs’ SEO Goldmine

Reddit is the secret sauce for SMBs to boost SEO and engagement. Niche communities = high trust and organic growth.

Do Reviews Still Matter?

Consumers are getting savvier at spotting fake reviews, but authentic ones still hold weight.

Amazon’s AI Search Engine is Running Video Ads

Amazon’s new AI search engine, Rufus, is now running video ads. This could be a game-changer for e-commerce advertising.

SEO Shortcuts Gone Wrong Source

Keyword stuffing and shady link-building are still a no-go. Don’t play yourself.

Yerevan Affiliate Conference 2025

📅 When: May 20-21, 2025
📍 Where: Yerevan, Armenia

This is THE event for affiliate marketers. Expect top-tier networking opportunities, workshops, and insider tips from the best in the business.

Whether you’re a newbie or a seasoned pro, this conference has something for everyone. Plus, it’s in Yerevan—so you know the vibes are gonna be immaculate.

👉 Check it out here

🤔 Quiz Time:

What percentage of AI Overview rankings change over 2-3 months?
a) 30%
b) 50%
c) 70%
d) 90%

(Answer at the end of the email!)

Dolphin Anty - Best Anti Detect Browser?

Dolphin Anty is the ultimate anti-detect browser for affiliate marketers. It helps you manage multiple accounts without getting flagged.

Features: Multi-account management, anti-detect capabilities, and user-friendly interface.
Use Case: Perfect for running multiple ad accounts or affiliate campaigns.
Pricing: Use code AFFBYTE20 for 20% OFF on all plans—lifetime!

👉 Claim Your Discount Here

When you finally rank #1 on Google, but the AI Overview bot steals the spotlight.

Alright, fam, that’s all the marketing juice for this week! Don’t forget to hit me up with your thoughts or any spicy news I missed.

And if you’re heading to the Yerevan Affiliate Conference, let me know—I’ll be there soaking up all the affiliate wisdom. Until next time...

Your marketing bro, Ali 💪
Brought to you by Aff.ninja 🥷