Weekly SEO and Marketing Recap: Mar 07, 2025

Alright, fam, let’s level up this newsletter with some extra fire content! 🔥 Here’s the updated version with the Tool of the Week and the MAC Affiliate Conference deets. Let’s gooo! 🚀

🔥 OMG, Google is out here making moves AGAIN! AI is taking over, and I’m lowkey obsessed with how it’s shaking up search and marketing. Let’s spill the tea. ☕

Google Search Ranking Volatility (March 1)

• The Tea: Google’s search rankings have been WILD lately. SEOs are reporting major fluctuations, and forums are buzzing with theories. Is it an unannounced update? A glitch? 👀

👉 Ali’s Take: Bro, if you’re not monitoring your rankings daily right now, what are you even doing? This could be a game-changer for your SEO strategy. Stay sharp! 🧠

Google AI Overviews Now Powered by Gemini 2.0

• The Tea: Google officially rolled out Gemini 2.0 for AI Overviews in the U.S. This upgrade is designed to handle complex queries like coding, advanced math, and multimodal searches. Sundar Pichai teased this last year, and now it’s LIVE.

• Why It Matters: Faster, smarter, and more detailed AI responses = a whole new ballgame for search. SEOs, take note!

YouTube Tightens Gambling Content Policies

• The Tea: YouTube is cracking down on gambling-related content. New policies restrict ads and videos promoting gambling to protect users.

• Why It Matters: Affiliates in the gambling niche, this is your heads-up to adapt your strategies ASAP. 🚨

Google’s AI Mode: Ads Are Coming

• The Tea: Google is testing ads in its new AI Mode. They’re taking inspiration from AI Overviews and exploring how to integrate ads seamlessly into AI-generated content.

• Why It Matters: This could redefine ad placements and open up new opportunities for advertisers. Keep an eye on this one! 👀

New Affiliate Tracking Standard

• The Tea: A new tracking standard is here to solve affiliate attribution issues. It promises better transparency and accuracy for affiliates and advertisers.

• Why It Matters: If you’ve ever lost a commission due to bad tracking, this is your moment. 🙌

• What It Is: InstaHeadshots is an AI-powered tool that creates professional headshots in minutes. Perfect for LinkedIn profiles, resumes, or just flexing on your socials.

• Why It’s Cool: No need for expensive photographers or awkward poses. Upload your pics, and the AI does the magic.

• Real Use Case: Got a last-minute job interview or client meeting? InstaHeadshots has your back with polished, professional photos.

• Pricing: Starts at $49 for a set of headshots.

• Try It Here: InstaHeadshots

🤔 QUIZ TIME

What’s the name of Google’s new AI-powered search feature?
a) Gemini 2.0
b) AI Mode
c) Search Genius
d) Multimodal Search

Answer at the end of the mail!

🍹 ABOUT THIS EVENT: MAC Affiliate Conference 2025

Get ready, fam, because the MAC Affiliate Conference is hitting Yerevan, Armenia, this May 2025, and it’s going to be EPIC! 🎉 This is the ultimate meetup for affiliate marketers, media buyers, adtech pros, and anyone who’s serious about crushing it in the digital marketing game.

Picture this: You’re surrounded by the brightest minds in the industry, discovering cutting-edge tools, learning game-changing strategies, and making connections that could take your business to the next level. 

Oh, and did we mention the vibes? Yerevan in May is absolutely stunning, and you’ll get to enjoy it all while sipping on a drink (or coffee, if that’s your thing) and soaking in the energy of this incredible event.

Whether you’re there to network, learn, or just party with like-minded pros, this is one event you don’t want to miss. So, grab your tickets, pack your bags, and let’s make some unforgettable memories in Armenia!

Get Tickets Here: MAC Yerevan 2025

Cheers to learning, networking, and maybe a little partying too! 🍸

When Google drops a new update and your rankings tank overnight:
 

"Me refreshing my analytics every 5 minutes like my life depends on it."

Alright, that’s it for this week, fam! Keep crushing your marketing goals and stay tuned for more tea next week. 💪

Spitting facts and stats, Ali 👊
Brought to you by Aff.ninja 🥷