Weekly SEO and Marketing Recap: Mar 15, 2025

Hey there, marketing fam! 🎉 It’s your bro  Ali, and OMG, have you heard the latest? Google just dropped their March 2025 Core Update, and it’s shaking things up in the SEO world! 🌪️ 

This update is all about surfacing more relevant and satisfying content, especially from creators. So, if you’re in the game, you’ll want to keep your eyes peeled for how this might impact your rankings!

Let’s spill the tea on all the latest marketing news, trends, and our Ad Network of the Week! 🚀✨

Google March 2025 Core Update

Google officially announced the rollout of the March 2025 Core Update on March 13, 2025. This update is expected to take about two weeks to fully roll out and aims to better surface relevant and satisfying content from all types of sites.

Google emphasized their commitment to promoting content from creators, stating, "We also continue our work to surface more content from creators through a series of improvements throughout this year."

However, many in the SEO community are skeptical about whether this will actually benefit creators who have been impacted by previous updates.

Key Facts:

• Name: March 2025 Broad Core Update

• Launch Date: March 13, 2025

• Global Impact: Affects all regions and languages

• Penalty: Not a penalty; it rewards high-quality content

• Discover Impact: Affects Google Discover and other features

What's burning:

• Creator content prioritized (TikTok-style > blogs)

• EEAT violations now tank Discover traffic

• Spam sites getting Thanos-snapped 🔥

The SEO community has been buzzing with chatter about volatility in rankings leading up to this update, with many site owners reporting fluctuations in traffic and visibility.

Google to Replace Assistant with Gemini

In a major shift, Google is set to replace Google Assistant with Gemini. This new AI-driven assistant is expected to enhance user interactions and provide more personalized experiences.

The transition is part of Google’s broader strategy to integrate AI more deeply into its services, and it’s generating a lot of excitement in the tech community!

Site Reputation Abuse Policy

Google has introduced a new Site Reputation Abuse Policy aimed at publishers. This policy is designed to combat the misuse of site reputation metrics and ensure that high-quality content is prioritized in search results.

Publishers will need to be more vigilant about their content practices to avoid penalties under this new policy.

New Robots.txt Explainer

Google has published a new explainer on robots.txt files, which are crucial for controlling how search engines crawl and index websites.

This guide is a must-read for marketers looking to optimize their site’s SEO strategy and ensure that their content is being properly indexed.

AI-Only Search: A New Landscape for Affiliate Marketers

A recent article discusses how Google’s shift towards AI-only search is reshaping the landscape for affiliate marketers. With AI taking a more prominent role in search results, marketers will need to adapt their strategies to stay competitive.

This could mean focusing more on high-quality, engaging content that resonates with users.

Google’s 2025 Priorities

Google’s VP of Ads and Commerce outlined the company’s priorities for 2025, emphasizing the importance of AI and machine learning in enhancing ad performance and user experience.

This includes a focus on improving targeting capabilities and delivering more relevant ads to users.

AIO SERP Rankings

Google’s new AIO SERP (All-In-One Search Results Page) is changing the way rankings are determined. This new approach is designed to provide users with a more comprehensive view of search results, integrating various content types and formats.

Marketers will need to adjust their SEO strategies accordingly to optimize for this new ranking system.

YouTube Brand Creator Linking Tools

YouTube is rolling out new linking tools for brand creators, allowing them to better connect with their audience and drive traffic to their channels.

This is a fantastic opportunity for brands to enhance their presence on the platform and engage with viewers more effectively.

Meta Advertisers and Google Analytics

Meta is making moves to integrate Google Analytics into its advertising platform, allowing advertisers to better track their campaigns and measure performance.

This integration is expected to streamline the advertising process and provide more insights for marketers.

Oracle Leads US TikTok Negotiations

In a surprising turn of events, Oracle is leading negotiations with TikTok in the US. This could have significant implications for how brands engage with TikTok and leverage its advertising capabilities.

Programmatic Ad Power Shift

A recent article from Ad Age discusses how the power dynamics in programmatic advertising are shifting, with agencies and SSPs (Supply-Side Platforms) working more closely together.

This collaboration is expected to enhance the effectiveness of programmatic campaigns and drive better results for advertisers.

Facebook Adds Stories Creator Monetization Program

Facebook has introduced a new monetization program for creators using Stories. This initiative aims to encourage more content creation on the platform and provide creators with additional revenue streams.

LinkedIn Small Business Marketing Report 2025

LinkedIn has released its Small Business Marketing Report for 2025, highlighting trends and strategies that small businesses can leverage to enhance their marketing efforts. This report is packed with valuable insights for marketers looking to optimize their LinkedIn presence.

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Check out this hilarious meme that perfectly sums up the struggle of keeping up with Google updates:

Look, I get it – keeping up with Google feels like dating a narcissist 💅

Hit reply with your biggest struggle rn.

I’ll send personalized tips! 👇
-Ali (Your SEO Wingman) ✈️"💪✨
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