Weekly SEO and Marketing Recap: Mar 22, 2025

Hey, Marketing Fam👋👋
This week, we're hacking the AI-pocalypse – and serving you only the tips that actually work. Let's get it! 🚀

Affiliate Marketing: Challenges and Opportunities

Affiliate marketing is hotter than ever, but Google’s updates are making it tougher for affiliate sites to rank. Don’t stress, though—there’s still major opportunity, especially with AI affiliate programs. Top picks like GetResponse (40%-60% recurring commissions) and Semrush are killing it. X users are raving about how AI can track performance and find the best products.

• Hot Take: Affiliate marketing isn’t dead—it’s evolving. Use AI to your advantage, but keep it real to win every time.

Indexed Pages and Search Visibility

Some indexed pages may not show up in search results, which can be puzzling. Understanding this can help optimize your content better! 🧐

Microsoft Confirms Schema Helps Its LLMs (Copilot) Understand Your Content

Schema markup is evolving with AI and LLMs, making it essential for improving content discoverability. This is a game-changer for SEO! 🔍

 Digital Marketing Trends: Meta vs. Google Showdown

The competition between Meta and Google is heating up. Their combined US ad market share is expected to drop below 50% by 2026, thanks to challengers like TikTok and Amazon.

What does this mean for you? Diversify your ad strategy! Google Ads rule for intent-based searches, while Meta Ads shine for brand awareness.

• Fun Fact: TikTok’s search ads are a game-changer for brands like Eventbrite, proving short-form video isn’t just for dance challenges anymore. 

Get $1000 free credit on Tiktok Ads

Google may remove your page from search if users don’t interact with it

Google is removing pages with no interactions from search results, which could significantly impact content creators. This is a big deal! 📉

Google Is No Friend of Affiliate Marketing

The challenges Google poses for affiliate marketers are intensifying, especially with the ongoing GA4 debate. This is literally fire! 🔥

Discord to Debut Its First Mobile Ads Amid IPO Chatter

Discord is launching its first mobile ads amid IPO talks, which could change the game for community-driven marketing! 🎮

Microsoft to enforce consent compliance for advertisers

New compliance measures for advertisers are being introduced, making it essential for marketers to stay updated on regulations. 📜

How to expand from Meta Ads into Google Ads

Meta is expanding its ad offerings to compete with Google, ramping up the competition in the digital advertising space! 💥

UK Social Media Regulations

Potential fines for social media platforms in the UK could have major implications for how brands operate. This is something to watch closely! 🇬🇧

TikTok’s new search ad format

TikTok’s search ads have proven effective for Eventbrite, showcasing the platform's potential for connecting with audiences! 🎉

Google: Stop Over Focusing On Tiny SEO Metrics

Google's John Mueller advises SEOs to focus on creating valuable content rather than obsessing over minor metrics, emphasizing stable growth over short-term gains.

Clarification on Google Tag Manager

Recent updates to Google Tag Manager require marketers to understand the changes for effective tracking. This is crucial for campaign success! 🔗

Study: AI Search Engines Are Confidently Wrong Too Often

AI search engines can sometimes provide incorrect information, highlighting the importance of fact-checking in your strategies. ❌

Google Search Growth in 2024

Google Search grew by 20% in 2024, receiving significantly more searches than ChatGPT, proving the enduring power of traditional search! 📈

• AI-Driven Success: One affiliate marketer saw a 40% increase in conversions by using AI for audience segmentation and performance tracking. Talk about a glow-up!

• E-Commerce Breakthrough: An e-commerce platform used AI to personalize offers, leading to a massive sales boost. If you’re not using AI yet, what are you waiting for?

This week’s spotlight is on MyBid, a fully managed multi-format advertising network! 🎯 It’s designed to simplify your ad campaigns and maximize your reach. I’m super excited about how it can help marketers streamline their efforts and boost performance!

Check it out here! 🚀

• AI SEO Tools: SEMRUSH, Surfer SEO, and Koala Writer are your new besties for keyword research and optimization. These powerhouse tools will help you slay the SEO game with ease!

• Affiliate Programs: Check out high-paying options like Helium 10, Candy AI, and more. These programs are perfect for cashing in on your content like a pro.

• Pro Tip: Use AI to automate tasks, but add your personal flair—your audience can spot a robot a mile away!

Marketing Jargon of the Week: "Dark Social"

"Dark Social" refers to content shared via private channels like WhatsApp or email, which analytics can’t track.
Why care? It’s a huge chunk of your traffic—understanding it can level up your strategy!

When you finally understand the latest Google update but then they change it again... 😂

This week, let’s shine a light on Trupeer.ai! This amazing tool is perfect for marketers looking to create engaging tutorial videos and more. With its user-friendly interface, you can easily produce high-quality content that resonates with your audience.

Plus, use the coupon code AIMOJO10 for a 10% discount! This is a fantastic way to elevate your marketing game and connect with your audience in a whole new way! 🎥✨

Stay Fabulous, Marketing Besties!

That’s a wrap for this week’s marketing tea! The digital world moves fast, but you’ve got this. Keep hustling, stay fabulous, and check out our fave ad network, MyBid, for your campaign needs.

Your ride-or-die marketing bestie, Ali
Brought to you by Aff.ninja