Weekly SEO and Marketing Recap: Mar 26, 2025

Hey Marketing Fam! 🎉

OMG, March 2025 is flying by, and the marketing world is absolutely buzzing with updates! I’ve got the freshest scoop for you.

This week, we’ve got juicy news, fire tweets, and some extra spice to keep you hooked. Buckle up—let’s get into it!

Google’s March Core Update: The Dust Settles

Google's March 2025 core update continues to generate discussion in the SEO community, with Search Engine Roundtable reporting that Google can't provide a specific date for when independent sites may recover in search rankings, while Search Engine Journal notes the update's high volatility, highlighting both winners and losers across sectors and potential trends like forum content devaluation.

Gen Z is Rewriting Social Search

Gen Z shifts away from Google, preferring social platforms for search. 46% of Gen Z and 35% of millennials favor social media over traditional search engines, with Google usage dropping 25% compared to Gen X.

Volatility Peaks: March 2025 Core Update

Google's March 2025 core update causes extreme volatility in SEO tracking tools, with site owners reporting major traffic and sales drops; uncertainty remains if fluctuations stem from actual ranking changes or tool measurement issues.

AI Adoption in Campaigns: Slow but Steady

IAB report reveals only 30% of agencies, brands, and publishers have fully integrated AI across media campaigns, with data quality concerns and lack of strategic planning cited as top adoption barriers.

DOJ vs. Google: Ad Data Showdown

DOJ's antitrust remedies could force Google to provide advertisers with detailed ad placement data across its platforms, addressing longstanding transparency issues with Performance Max campaigns that currently offer limited visibility.

TikTok CPMs Drop, Culture Stays Lit

TikTok's CPMs (cost per thousand impressions) are decreasing, signaling shifts in advertising costs potentially linked to cultural relevance.

Meta’s Voice Chatbots: Talk the Talk

Meta has added new voice options and customization tools to its AI chatbot creation platform, allowing users to create personalized AI assistants with distinct vocal qualities.

Google AI Overview: Link Love

Google is testing dotted-line links in AI Overviews that direct users to additional search results, potentially boosting Google's search metrics while offering minimal visibility to publisher sites with small icons.

Affiliate Marketing + AI: A Match Made in Heaven

Check out this YouTube short from xxxxxx —AI tools are automating affiliate content and boosting conversions by 20%. Watch it and level up!

Reddit SEO: The Next Big Thing

Reddit threads increasingly dominate Google search results, with the platform's authentic discussions and high engagement outranking traditional websites for long-tail keywords.

LinkedIn’s Custom Buttons: B2B Boost

LinkedIn introduces custom buttons feature for company pages, offering new ways to direct traffic to specific landing pages and boost conversion rates for business profiles.

AI is shaking up SEO big time, and you need to keep up! Here’s the breakdown:

• AI-Powered Content: Tools are churning out search-optimized content, but Google still craves that human spark. Use AI as your sidekick, not your replacement.

• Voice Search Boom: With Gemini on Google Assistant, voice queries are the next frontier. Target natural, question-based keywords.

• Predictive Power: AI can forecast ranking factors pre-update. Stay proactive with these insights!

📌 Pro Tip: Want to dominate the SEO game? Tap into AI-powered SEO tools like Frase.io or Surfer SEO to supercharge your strategy.

These bad boys analyze trends, optimize content in real-time, and help you outrank the competition—because winning is the vibe in 2025! 🚀

March 27th is World AdTech Day—time to celebrate the tech that fuels our hustle! Hit up worldadtechday.com for events and inspiration. Cheers to innovation! 🥂 #worldadtechday

This week, we’re shining the spotlight on Adsterra—the GOAT of ad networks that’s still slaying the game! With a killer lineup of flexible ad formats (think pop-unders, banners, and native ads), 

Adsterra is all about maximizing your revenue without the hassle. Publishers love its top-tier payouts, while its user-friendly dashboard makes monetizing your content a breeze.

Whether you’re a newbie or a seasoned pro, Adsterra’s got the tools to level up your affiliate or ad game. Dive in and see why it’s a fan fave in 2025! 💰✨

When your site tanks post-update 

Ask Ali: Your Questions, My Answers

Jake from LA asked:

“How can I make my content Gen Z-friendly?”

Jake, keep it real! Gen Z loves authenticity—swap stiff jargon for memes, short vids, and UGC. Optimize for social search with trending hashtags too. You’re golden! 💪

Catch You Next Week!

That’s the scoop, fam! Keep slaying, stay fabulous, and mark March 27th for World AdTech Day! 🥳

Teaser: Next week, we’re diving into AI-generated content—how to use it without selling your soul. Don’t miss it!

Your marketing bestie,
Ali 💖
Brought to you by Aff.ninja 🥷

P.S. Loving this? Share it with your squad and ping me on X for daily tips and memes! Let’s keep the vibes going! 😉