Weekly SEO and Marketing Recap: Nov 11, 2025

Happy Tuesday!

Traffic down? Rankings weird? You're not alone. This week brought chaos, opportunities, and a few surprises.

Here's your rundown.

Your Secret E-com Weapon - Helium 10

Stop guessing on Amazon and start making data-backed decisions. Helium 10 is the essential toolkit for serious sellers, helping you find winning products, analyze competitors, and automate your operations from a single dashboard.

• Product Research: Find high-demand, low-competition products with Xray and Black Box.

• Keyword Dominance: Uncover the exact keywords your rivals use to rank with Cerebro.

• Listing Optimization: Build AI-powered listings that convert and sync directly to Seller Central.

Get 20% OFF your first six months at Helium 10 with exclusive coupon code BLOGE6M20 and start scaling your Amazon business with the industry's most complete seller toolkit.

Google's "Movember Update" Triggers Traffic Chaos for SEOs

Sites reported 40% traffic drops starting November 7th as ranking volatility spiked across multiple tracking tools.

Ahrefs analyzed 146 million searches and found informational queries trigger AIOs 99.9% of the time while shopping queries stay under 4%.

Google Tells SEOs to Stop Obsessing Over Audit Tool Scores

Martin Splitt warns that automated scores lack site-specific context and waste time on low-impact fixes.

Meta Made $16 Billion From Scam Ads in 2024, Internal Docs Reveal

Internal documents show Meta displays 15 billion high-risk scam ads daily and only bans advertisers at 95% fraud certainty.

Google Launches AI Tools to Automate Ad Reviews and Support

Three new AI features now handle policy violation appeals, performance insights, and account troubleshooting for advertisers.

Reddit's New Interactive Ad Format Goes Live for Advertisers

The platform's first interactive ad unit lets brands create gamified experiences without leaving the Reddit interface.

Facebook's Gambling Ad Policy: What Affiliates Need to Know

Complete breakdown of Facebook's restrictions, approval process, and targeting rules for casino and betting promotions.

7 Marketing Approaches Every iGaming Affiliate Must Master

From SEO to influencer partnerships, these strategies help gambling affiliates scale traffic in heavily regulated markets.

Cyber Monday 2024 Hit $13.3B With Mobile Driving 57% of Sales

Shoppers spent $15.8 million per minute during peak hours while AI chatbot traffic surged 1,950% year-over-year.

ChatGPT Traffic Converts at 16% vs Google's 1.8% Rate

New case study shows AI referrals have 9x higher conversion rates but ChatGPT visitors view 2.3 pages per session on average.

Events & Meetups

Affiliate Drinks Meetup, AW Asia 2025

Conversion Club's annual networking tradition returns to Bangkok on December 3, 2025, at 8:00 PM at Anantara Siam Bangkok Hotel during AW Asia.

The event offers 300 spots for affiliates, advertisers, agencies, and networks to build partnerships in one of Asia's premier affiliate marketing gatherings with curated drinks and Bangkok's signature atmosphere.

iGaming Compliance Wake-Up Call

2025 iGaming Affiliate Regulatory Update

Regulation is no longer optional—affiliates face stricter audits, tailored local laws, and KYC-like checks while operators demand quality over quantity. Adapt compliance to protect revenue and secure long-term deals.

Read the full guide for must-know strategies and action steps.

This Week's Meme