Weekly SEO and Marketing Recap: Nov 12, 2024

Welcome back, dear readers! We're excited to bring you another batch of the latest buzz and insights from the digital marketing world!

Google Rolls Out November 2024 Core Algorithm Update

Google's latest algorithmic refinement introduces comprehensive search ranking modifications affecting global SERP visibility, content evaluation metrics, and website performance indicators across all languages and regions.

Google Wants You To Stop Hiring SEOs & Paying For SEO Audits?

Google's recent guidance suggests site owners should rely on internal resources over SEO agencies, emphasizing self-sufficiency in content ranking.

New Internet Rules Will Block AI Training Bots

New protocols aim to empower web publishers by blocking AI training bots through enhanced Robots.txt and Meta Robots directives, ensuring content protection.

Server access logs and SEO: Everything you need to know in 2025

Analyzing server access logs reveals critical insights into bot behavior, crawl efficiency, and SEO optimization opportunities for improved website performance.

November 2024 Google Webmaster Report

Unprecedented search volatility marks major shifts in AI integration, leadership changes, and core ranking mechanisms across Google's ecosystem.

Mobidea’s Always Winning 2024: Affiliate Marketing’s Epic Bash

Mobidea's "Always Winning" event on December 4, 2024, offers exclusive networking and luxury at Bangkok's top rooftop venue during Affiliate World Asia.

Why Mobile-First Strategies Are Essential for Affiliate Marketing Success

Adopting mobile-centric tactics is crucial for affiliate marketers to enhance user engagement, boost conversions, and optimize digital strategies effectively.

Google Ads Allows US Elections Ads Again Today

Political advertising resumes on Google's platforms as the tech giant lifts its post-election pause, automatically reactivating previously restricted campaign ads while cautioning advertisers about manual content management.

PPC And Paid Media Budget Planning Tips for 2025

Effective PPC budget planning involves strategic allocation, performance tracking, and leveraging AI tools to maximize ad spend efficiency.

Starbucks highlights holiday calm in Xmas ad

Starbucks' festive campaign, "Drink In, Breathe Out," promotes tranquility amid holiday chaos, highlighting community connections and seasonal joy.

Genius Sports Launches FANHub, World’s First Advertising and Activation Platform

Genius Sports unveils FANHub, a pioneering platform designed to engage sports enthusiasts through programmatic buying, dynamic creative optimization, and real-time data integration for impactful marketing campaigns.

Instagram Says That it Does Not Reduce the Reach of Sponsored Content

Instagram's leadership has clarified that the platform does not intentionally limit the visibility of sponsored posts, countering widespread speculation about reduced organic reach for paid content.

Sociable: How will Trump’s second term impact social media companies?

Donald Trump's anticipated return to the presidency is expected to significantly influence social media dynamics, particularly with platforms like Meta, X (formerly Twitter), and TikTok.

To Help Buyers Increase ROI, TikTok Debuts AI-Powered Smart+ Performance Tools

TikTok has launched Smart+, an AI-driven advertising tool that automates campaign management, enhancing targeting and creative processes for advertisers.

OGAds

OGAds offers a powerful content locking platform that enables publishers to monetize their websites, blogs, and apps by requiring users to complete actions for access. With flexible payout options and customizable tools, OGAds helps affiliates maximize conversions and streamline their marketing efforts across various channels.