Weekly SEO and Marketing Recap: Nov 26, 2024

Welcome, digital spearheads for your weekly dose of SEO sorcery and marketing magic.

Google: Page-Level & Site-Wide Signals Both Matter For Rankings

This clarification emphasizes the importance of maintaining high-quality content on individual pages while also focusing on overall website quality. This means striking a balance between optimizing individual pages and improving site-wide signals to enhance their search performance.

Google’s site reputation abuse policy is a band-aid for a bullet wound

Google's updated site reputation abuse policy aims to curb the misuse of domain authority by large websites hosting third-party content to manipulate search rankings.

Google Search Console Indexing Reports Lagging By 7 Days

Google Search Console's indexing reports are experiencing a delay of 7 days, leaving SEO professionals and website owners unable to access up-to-date information on page indexing. This delay is causing frustration among users who rely on these reports to monitor how Google indexes their site changes.

Google May Have to Sell Chrome Browser To Comply With DOJ Ruling

The U.S. Department of Justice (DOJ) has proposed that Google divest its Chrome browser and potentially the Android operating system to dismantle its alleged monopolistic control in online search and advertising

GraphRAG 2.0 Improves AI Search Results

The update not only slashes computational costs by 77% but also delivers more specific, credible search results, marking a significant leap forward in the quest for smarter and more responsive AI search technology.

Affiliate Meet-Ups 2024

At this Bangkok meetup, attendees can expect insightful discussions on media buying, particularly focusing on Facebook and Meta platforms. Expert speakers will share the latest trends and tactics, helping marketers navigate the ever-changing digital landscape.

Bangkok PlayStars Show by trafficStars

Join TrafficStars for an unforgettable experience at the PlayStars Party in Bangkok from December 3rd to 5th! This vibrant event, held at Medici Kitchen & Bar, promises three nights filled with excitement and networking opportunities for industry professionals.

The schedule features:

- December 3rd: Extravaganza Show at 21:00
- December 4th: Devil's Playground Shows at 21:00
- December 5th: Extravaganza Show at 21:00

Attendees can enjoy creative cocktails, exquisite food, and unforgettable performances that will leave lasting memories. This event is a perfect chance to connect with partners and friends in the affiliate marketing space.

Don’t miss out on this opportunity to engage with the largest traffic source for direct advertisers and affiliates, delivering high ROI across various verticals. Secure your ticket now and be part of the excitement!

What Meta’s New ‘Views’ Metric Means for Affiliate Marketers

This change demands a strategic pivot for marketers, emphasizing high-quality, attention-grabbing content that can capture audience interest within the crucial first second of exposure.

Google Shopping Updates: A Boost for Affiliate

The introduction of new features like price insights and product comparison tools enhances the user experience, potentially driving more traffic to affiliate links.

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How The DOJ’s Remedies for Google’s Search Case Will Impact the Ad Industry

This move could challenge Google's dominance, as advertisers would need to adapt to a fragmented data environment, while privacy concerns and data security issues could arise from mandated data sharing.

Publishers Grapple With A Lack Of Control Over Deal Curation

Publishers often face challenges in controlling deal curation, which impacts their ability to optimize ad revenue effectively. This lack of control can lead to inefficiencies in ad placements and reduced monetization opportunities.

Meta Might Be Right About AI Ad Spend

These success stories suggest that Meta's recommendation to frequently launch new ads and leverage AI capabilities may indeed be a winning formula for advertisers looking to maximize their campaign effectiveness and ROI

YouTube Takes On TikTok With New ‘Jewels’ Tipping System

This innovative tipping mechanism allows viewers to shower creators with animated gifts during vertical livestreams, potentially boosting engagement and revenue for content makers

Longtime Twitter Exec Matthew Derella to Lead LinkedIn Marketing Solutions

Derella, known for his tenure as Twitter's chief customer officer, aims to enhance LinkedIn's ads business by focusing on talent development and customer success.

CommissionSoup

As a top Cost per Action (CPA) affiliate network, they focus on delivering qualified leads through transparent and scalable solutions. With a track record of success since 2000, CommissionSoup has helped clients acquire over a million new customers annually, making them a go-to partner for financial services digital marketing.