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Weekly SEO and Marketing Recap: Nov 5, 2024

Author

Ali Akbar
November 05, 2024

Welcome to this week’s recap, where we highlight key updates and strategies in SEO and marketing to boost your success!

SEO Insights📈

A new debugging tool in Chrome DevTools enhances the identification and analysis of layout shifts, crucial for optimizing web performance. Currently in Canary builds, it provides real-time visualizations and metrics to help developers address issues affecting page stability.

The SEO community is observing considerable ranking fluctuations around Halloween 2024, with many websites experiencing drops in traffic. Analytics tools suggest increased volatility, prompting speculation about a possible Google ranking update during this period.

Google updated its crawl budget documentation, advising large websites with separate mobile and desktop versions to include the same links on both to ensure efficient page discovery.

NerdWallet's organic search visibility dropped in Q3, significantly affecting traffic and revenue, particularly for educational content, due to Google's changes in search result features.

In a Reddit AMA, OpenAI leaders shared plans for ChatGPT Search to improve complex queries and provide a smoother experience while exploring new SEO strategies.

Google advises that sites using different link structures on mobile and desktop versions may experience slower crawling, particularly on larger sites, impacting page discovery.

Join Us at Fridman Tower

Scheduled for December 3-6, 2024, in Bangkok, Fridman Tower aims to enhance networking within the affiliate marketing industry by gathering top affiliates and marketers. This exclusive event will provide a luxurious setting for intimate interactions and themed discussions, culminating in a transition to the larger Affiliate World Asia conference on December 4-5.

With limited attendance, the event promises quality connections and insights that could shape the future of affiliate marketing.

Don’t miss your chance to be part of this transformative event—Limited time offer!

Affiliate Marketing Updates💰

To succeed during the holiday shopping season, affiliates should optimize their content with relevant keywords, enhance site speed, and utilize seasonal promotions. Building quality backlinks and improving user experience will also help boost rankings in search results.

In October, affiliates and managers experienced key updates, including revisions to commission structures and fresh marketing strategies designed to improve engagement and performance.

Media Buying- AdTech News📢

A recent issue with the Google Ads chat feature left some users without responses, displaying blank messages instead. Google has acknowledged the glitch and is working to resolve it.

Google is experimenting with a new carousel format for search ads that allows users to scroll through sub-categories of products. This approach aims to enhance the visibility of Google shopping ads within search results.

Google AdMob has introduced new features aimed at enhancing user experience by allowing developers to customize and control high-engagement mobile ads. These updates are designed to help advertisers better engage audiences while maintaining app quality.

Google Ad Manager has introduced a new curation service to assist agencies in finding and negotiating ad deals more efficiently. This tool aims to simplify the process of connecting with various publishers, enhancing the management of ad inventory.

Social Media Highlights📲

DataAlly has launched a beta phase for its tool focused on analyzing Facebook ad creatives, providing marketers with detailed insights into engagement and performance metrics. This new platform aims to enhance ad optimization strategies for better results.

Ad-supported streaming is becoming increasingly popular as viewers seek more affordable options amidst rising subscription costs. This shift is prompting major platforms to focus on integrating advertising to capture a growing audience.

Affiliate Network of the Week💸

The platform specializes in performance-based user acquisition, focusing on affiliate marketing strategies that enhance existing agency efforts while uncovering new customer opportunities. It aims to drive growth for both clients and partners with a no-risk approach.

Thank you for tuning in to this week’s recap! We hope these insights motivate you as you navigate the ever-changing world of SEO and marketing.