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- Weekly SEO and Marketing Recap: Oct 13, 2025
Weekly SEO and Marketing Recap: Oct 13, 2025
Ali Akbar
October 13, 2025
Affiliate fam,
Quick heads up—this edition has actual numbers, real strategies, and updates that'll change how you run campaigns this month.
💎 Worth the read.
💰 Featured Case Study
Vietnamese marketer quit their day job after building viral Twitter strategy with Monetag Smartlink—reposting trending videos, driving traffic through automated offer optimization that pays weekly, and scaling to Gold-tier status earning $1,400-$7,000 every two weeks without building a traditional website.
Top-of-funnel informational content has collapsed by 55-70% across industries as AI Overviews absorb generic queries, forcing brands to prioritize intent-driven pages and bottom-funnel optimization over vanity metrics.
Previously banned creators can request fresh channels after one year, excluding copyright and child safety violations, with monetization eligibility requiring full Partner Program qualification from scratch.
Carolyn Shelby argues that 1% of trillion-scale traffic represents massive opportunity, urging marketers to optimize content retrievability for LLMs while Google strategically throttles innovation during antitrust appeals.
SEO professionals reported significant ranking fluctuations and traffic drops starting October 7th, with complaints about bot traffic spikes and geo-targeting failures following Google's recent serving issue resolution.
Image source: Yext
Yext's analysis of 6.8 million AI citations reveals that owned websites (44%) and business listings (42%) dominate ChatGPT, Gemini, and Perplexity results, while Reddit and forums account for only 2% of references.
Banner and video formats in GCC countries achieve $0.65 CPA for finance offers, with 10-15 million active users across UAE and Saudi Arabia creating opportunities in underutilized channels with minimal ad fatigue.
The global AI industry grows at 29.2% CAGR with North America commanding $51.58 billion market share, while healthcare and BFSI sectors lead enterprise adoption across advertising and media verticals.
Automation platforms handle campaign optimization, creative generation, and audience targeting at scale, reducing manual workload while improving conversion rates through real-time bidding adjustments and content personalization.
Native ad placements and influencer partnerships drive user acquisition for sweepstakes casino apps, with Facebook and programmatic display delivering qualified traffic to free-to-play gaming experiences.
Q4 shopping behavior shifts create opportunities in retail, nutra, and finance verticals as consumer spending increases during holiday periods, requiring adjusted bidding strategies and seasonal creative messaging.
Image Source: SELand
Advertisers receive warnings about blurry, pixelated, or improperly sized creative assets that reduce ad performance, with the platform recommending minimum resolution standards for display and video inventory.
Performance analysis shows persistent mobile conversion gaps despite traffic dominance, highlighting the need for mobile-first design optimization, faster load times, and streamlined checkout experiences.
✈️ Event Radar
Bangkok, TTmeetup Rooftop Edition — December 2nd, 2025
Join an exclusive gathering of online marketing strategists and media buying experts in Bangkok. This meetup focuses on actionable strategies for social-to-search arbitrage, media buy automation, and scaling recurring revenue from professionals with experience managing eight-figure ad spends.
When: December 2
Where: Moxy Ratchaprasong, Bangkok
Questions? Wins to share? Reply anytime—we read everything.
Keep crushing it,
Ali, Aff.ninja