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Weekly SEO and Marketing Recap: Oct 24, 2025

Author

Ali Akbar
October 24, 2025

What's up, affiliate fam!

Another week, another batch of marketing news that matters. We've been digging through the chaos so you don't have to—and trust us, there's some serious stuff happening in the SEO and AI space right now.

Grab your favorite beverage and let's get into it.

Featured Guide

Manual SEO audits consume hours checking title tags, meta descriptions, and H1 headings.

This guide reveals how to build an autonomous SEO agent using Model Context Protocol and residential proxies to crawl sites, analyze on-page SEO factors, and detect technical issues swiftly, saving significant time and effort.

The agent integrates real-time data sources for comprehensive SEO insights and operates without supervision.

Check out the full tutorial for detailed setup and implementation.

ChatGPT Atlas hits Mac with sidebar AI features and agentic shopping capabilities, plus Google powers its search tabs instead of Microsoft's search engine.

The AI browser mimics real human behavior so convincingly that ad platforms can't tell the difference, meaning businesses could pay for bot clicks while analytics data becomes worthless.

Perplexity and ChatGPT Search pull sources that never appear in Google's top 10, creating a parallel visibility system that can't be tracked in Search Console yet.

Positive Group acquired the popular content optimization platform to build a full-funnel brand visibility solution combining marketing automation with AI search positioning.

Search Central Live Dubai confirmed that backlinks, site migrations, and technical SEO can't save sites with core quality issues, according to slides shared at the event.

Despite announcing "more updates, more often" in late 2024, Google only rolled out two core updates in 2025 so far—matching last year's count instead of increasing frequency.

The search engine uses semantic alignment, click behavior, and query intent to dynamically change meta titles in SERPs, with leaked documentation revealing the exact signals behind title rewrites.

Health and wellness campaigns are seeing massive ROI across African markets with specific geos and traffic sources driving conversions for smart affiliates.

Analysis of 973 ecommerce sites shows LLM referrals lag behind Google organic, paid search, email, and affiliate links on both conversion rates and revenue per session, with only paid social performing worse.

The platform rolled out AI-powered likeness detection globally to help creators flag unauthorized deepfakes and face-swap content across the platform.

The lawsuit claims both companies disguised bots to scrape Reddit content from Google at industrial scale, with Reddit even setting a trap that proved Perplexity was using stolen data.

✈️ Event Spotlight — ANS Rome 2025

The Affiliate Networking Series hits Rome on November 5th at Maio Restaurant & Rooftop.

Expect a luxury Italian tasting menu, premium spirits, live entertainment, and ANS's signature charity auction for Ukraine relief.

This exclusive evening brings together Europe's top affiliate professionals for high-level networking in an unforgettable setting.

Check full event details and registration here →

📢 Traffic Source Worth Checking — PropellerAds

Access 12 billion daily ad impressions across 195+ countries with PropellerAds' multi-source platform. Run Push, In-Page Push, Popunder, and Telegram ads with CPA Goal auto-optimization that hits your target acquisition cost.

Features demographic targeting, anti-fraud protection, and Direct Click traffic that can boost conversion rates up to 120x for serious media buyers.

That's all we've got for you this week. Hope you found something useful to apply to your campaigns.

Until next time,
Ali, AFF.Ninja

P.S. If this newsletter helped you out, forward it to another affiliate who could use the intel.