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Weekly SEO and Marketing Recap: Oct 30, 2025

Author

Ali Akbar
October 30, 2025

👋 Back for Another Week of Wins

Kick back—you're about to get the news, stats, promos and affiliate wins that actually matter. Fresh insights, high-paying offers, and fast strategies are waiting in your inbox every single week.

Let’s get this money.

🔥 LEAD STORY

Google's Q3 earnings call revealed that AI Mode queries doubled this quarter while reaching 75 million daily active users across 40 languages.

CEO Sundar Pichai emphasized that AI Overviews are driving "meaningful query growth" - an effect that strengthened in Q3, particularly among younger users. The company reported $102.3 billion in total revenue (its first $100B+ quarter), with "Google Search & other" hitting $56.6 billion.

Image source: Google

Commercial queries grew year-over-year, and Google shipped over 100 improvements to AI Mode during the quarter, signaling continued investment in AI-powered search experiences.

US, UK, Canada, Australia, and New Zealand restaurants can now post real-time updates about Happy Hours and special events directly in Google search.

Major algorithm volatility hit on October 28 with UK traffic dropping 42% at peak before recovering sharply, signaling significant behind-the-scenes ranking shifts.

Only 46% trust AI shopping fully, leading users to perform 3.8 verification steps (vs. 1.6 before AI) and 78% visiting retailer sites to confirm details.
Read the full study HERE!

Millions of PayPal merchants auto-list in ChatGPT via Agentic Commerce Protocol, enabling instant checkout without requiring individual merchant integrations.

New CEO Cindy Rose launched the self-serve platform for SMEs and existing clients to generate channel-specific campaigns (like store openings) by mixing brand imagery with AI-generated content.

High-CTR ads attract unqualified clicks and tank conversion rates—optimize for conversion per impression over raw click volume.

Pricing starts at $29/month with full feature comparisons to stop wasting budget on untracked campaigns.

197 million Americans shopped with mobile driving 70% of purchases and BNPL hitting $686.3M, while 2025 projects $11.7B in sales with 30% average discounts.

Reddit sued SerpAPI, Perplexity, Oxylabs, and AWMProxy for industrial-scale scraping, but SerpAPI argues public search data stays accessible under First Amendment protection.

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📈 BLACK FRIDAY INTEL

70% of Black Friday purchases happened on mobile devices in 2024.
Your landing pages better load fast and convert on a 6-inch screen, or you're leaving 7 out of 10 sales on the table. Desktop optimization is dead weight—mobile is where the money moves.

🎯Black Friday 2025: November 28
Projections show $11.7B in online sales with 30% average discounts. Start prepping your offers now—mobile will dominate at 75%, BNPL will hit $740M, and your competitors are already building their funnels. Don't wait until November to test creatives.

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📅 Date: 7–9 December
📍 Location: KC Grande Resort, 5 * experience

If you’re in Thailand this December, there’s absolutely no reason to miss this! In just 3 days, transform your time into your best investment yet — the perfect mix of work, fun, and relaxation. Check a couple Highlights during the event, that will make you meet new people and make business in a more efficient way:

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Cooking Class Session

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Beach Day

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😂 MEME OF THE WEEK

Every affiliate after reading that high CTR actually kills conversions

Hit reply if you landed a win this week—we love hearing what's working. Otherwise, grab that CIPIAI bonus and get back to testing.