Weekly SEO and Marketing Recap: Sep 10, 2024

SEO Insights📈

1. Why Google Indexes Blocked Web Pages

Google indexes blocked web pages because it can't see the noindex meta tag if it can't crawl the page. According to John Mueller, these pages won't be visible to average users and can be safely ignored in Search Console reports.

2. SearchGPT vs. Google: Early Analysis & User Feedback

SearchGPT, OpenAI's AI-powered search engine, shows promise but needs refinement to compete with Google. Early analysis reveals SearchGPT's strengths in summarizing information and conversational search, but it lacks depth and variety in search results, particularly for navigational and local queries.

3. Bing May Use ProductGroup Markup In The Future

Microsoft Bing is considering the adoption of ProductGroup markup for its search results captions, with Fabrice Canel stating it's "on our radar" and the team is monitoring its adoption. This markup helps group products that vary in specific ways, such as size or color.

4. Google Search Volatility Still Heated After August Core Update Rollout Completed

SEOs and site owners continue to report significant fluctuations in search rankings and traffic, with some experiencing dramatic drops and others seeing unexpected surges.

5. How New Chrome AI Feature Challenges SEO To Evolve

Google Chrome's new AI-powered history search feature uses natural language and webpage content, including images, to surface previously visited sites. The feature defaults to simple keyword matching for short searches, highlighting the need for adaptable SEO approaches.

Affiliate Marketing Updates💰

6. Affiliate Marketing in 2024

A comprehensive survey of 2,270 affiliate marketers reveals that the average affiliate marketer earns $8,038 per month, with those having 3+ years of experience earning 9.45x more than beginners. The top three most profitable niches are Education/E-Learning, Travel, and Beauty/Skincare.

7. The UK: Second Most Prolific Gambling Nation in 2024

With 27.9% of its population participating in online gambling, presenting lucrative opportunities for affiliates. This trend is driven by the UK's rich gambling culture and robust regulatory framework, making it a prime market for affiliate partnerships.

Media Buying- AdTech News📢

8. Google Ads Saying Goodbye To Enhanced CPC In March 2025

Google Ads is phasing out Enhanced Cost-Per-Click (eCPC) bidding strategy by March 2025, migrating existing campaigns to Manual CPC bidding. Advertisers are encouraged to switch to more advanced strategies. New campaigns will no longer have the eCPC option starting October 2024.

9. OpenX and Google Unite with Industry Leaders for Innovative AdTech Initiative

The European Programmatic TV Initiative (EPTVI) welcomes OpenX, Google Ad Manager, and prominent industry executives to accelerate programmatic TV adoption in Europe. This collaboration aims to tackle challenges, develop practical solutions, and create a roadmap for the future of TV advertising, addressing the lag in European markets compared to the US

Social Media Highlights📲

10. Reddit’s Strategy To Attract Advertisers: Interest-Based Targeting

Reddit's new interest-based ad targeting leverages AI to analyze user interactions, enabling advertisers to reach audiences based on demonstrated interests, enhancing engagement and expanding reach

11. B2B lead generation using Instagram Stories: Six tips with examples

Instagram Stories offer powerful B2B lead generation opportunities. Learn six effective strategies, illustrated with examples from top companies like Salesforce and Oracle, to leverage this platform for business growth and engagement.

Affiliate Network of the Week💸

FanFuel

FanFuel Affiliate Network offers high-commission opportunities in the supplement niche, with up to 60% payouts and direct brand partnerships. With worldwide traffic acceptance, transparent operations, and a focus on influencer marketing, FanFuel is reshaping affiliate marketing for maximized earnings and long-term success.

Thanks for joining me on this whirlwind tour of SEO and marketing updates. Until next week, keep optimizing and stay curious