Weekly SEO and Marketing Recap: Sep 24, 2024

SEO Insights📈

1. Google Shows How To Use Alt Text For SEO

Google advises that alt text should provide context, not just describe the image. It should help users and search engines understand the image’s relevance. There’s no strict word limit for alt text, but clear, concise descriptions are recommended for optimal results.

2. How To Get Quality Backlinks: 11 Ways That Really Work

Techniques include guest blogging, leveraging existing partnerships, monitoring brand mentions, publishing original research, and creating engaging visual content.

3. Google Search Ranking Volatility Continue With Big Movement Again 9/18

SEO tools and industry chatter highlight ongoing instability, impacting traffic and visibility for many sites. While some experienced increased traffic, others reported sharp declines, reflecting the unpredictable nature of recent updates

4. Google Reviews & Menu Descriptions Under Local Photos

Google has enhanced its Maps and Business Profiles by displaying reviews, menu descriptions, and photos. This update, observed by Claudia Tomina, enriches the browsing experience, making these elements crucial for optimizing local SEO.

5. The Expert SEO Guide To URL Parameter Handling

Effective strategies include limiting unnecessary parameters, using canonical tags, and configuring Google Search Console to manage parameter indexing.

Affiliate Marketing Updates💰

6. Mobile Commerce: Shaping the Future of Affiliate Marketing

With over 70% of eCommerce transactions projected to occur on mobile devices by 2024, affiliates must optimize websites, leverage mobile payments, and utilize location-based marketing to engage effectively with consumers and drive conversions

7. Voice Search Optimisation: The New Frontier in Affiliate Marketing

Marketers must adapt to conversational queries, optimize for featured snippets, and leverage schema markup. Mobile-friendly sites and local SEO are crucial.

Media Buying- AdTech News📢

8. Google, As Well As Advertisers, Benefit from Independent Adtech, Antitrust Emails Show

Newly released antitrust emails reveal that Google's ad tech practices limited advertisers' access to a broader inventory by confining them to its AdX platform. This strategy, intended to boost Google's sell-side appeal, inadvertently reduced revenue and inventory quality for advertisers, highlighting the competitive challenges in the ad tech market.

9. ‘It can crush our business’: ad buyers estimate major losses from Meta ad platform bugs

Meta's ad platform has faced significant technical issues, causing substantial financial losses for advertisers. Media buyers report frequent bugs, such as misdirected targeting and budget overruns, undermining campaign performance.

10. Google Is Expanding Its AI Tools for Making Search Ads and Measuring Campaigns

Marketers can now create better keywords and ad copy while gaining deeper insights into campaign metrics. New features include multi-modal searches, image generation, and negative keyword options across multiple languages.

Social Media Highlights📲

11. Meta Rolls Out Updated Ad Options for the Holidays

These updates aim to help businesses optimize their campaigns, improve audience targeting, and boost engagement during the peak shopping season, ensuring a more effective reach and increased sales potential.

12. Snapchat Marketing: An In-Depth Guide For Businesses

Snapchat remains a powerful yet underutilized marketing tool, especially for reaching younger demographics. With over 406 million active daily users, it offers brands unique engagement opportunities through authentic content and innovative features like AR Lenses.

13. Meta to restrict data in Business Tools, impacting ad targeting

Meta is introducing new data restrictions in its Business Tools to enhance privacy, which may affect ad targeting and performance measurement. These changes include automatic restrictions on URL parts and custom parameters, potentially pausing ads with targeted UTMs, and reduced visibility in Events Manager.

14. CSN EXCLUSIVE: Building Brand Loyalty With Social Media

Convenience stores can boost brand loyalty through social media by leveraging user-generated content, running contests, and embracing short-form videos. Tailoring strategies to audience preferences, maintaining brand consistency, and exploring influencer partnerships are key.

Affiliate Network of the Week💸

NutriProfits

NutriProfits offers a lucrative partnership program in the health and beauty niche. With over 200,000 active partners worldwide, they provide top-quality "nutra" offers, transparent cooperation terms, and monthly payments. Affiliates can promote products in 80+ countries with multilingual landing pages. NutriProfits stands out with lifetime cookies and dedicated support for each partner

As we close this chapter, remember: every click counts! 📈 Stay curious and keep growing—see you in the next update! 🌍