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- Weekly SEO and Marketing Recap: Sept 04, 2025
Weekly SEO and Marketing Recap: Sept 04, 2025
Ali Akbar
September 04, 2025
The marketing world moved fast this week—good thing you're here. We've filtered through the chaos to bring you only the updates that'll impact your bottom line.
Search & AI
A U.S. antitrust ruling bars Google from signing exclusive default-search contracts and orders it to open parts of its index to rivals.
Publishers grilled Sullivan about dropping click-through rates since AI answers launched.
GEO tactics are quietly shaping content as sites optimize for AI-generated answers right now.
Sullivan says classic SEO fundamentals map directly to optimizing for AI answers.
Google’s antitrust case reveals its AI snapshots rely on a FastSearch index, hinting at new ranking signals.
Affiliate Marketing & Ads
Walk-through shows affiliates ways to uncover profitable mobile placements and creative angles using a new spy feature.
An overview of triggers, patterns, and prevention tactics for advertisers facing linked-account enforcement.
Performance data points to stronger engagement using in-video prompts and native-like placements over static units.
Market notes outline monetization tactics, payment routes, and compliance considerations in a high-demand niche.
MarTech & Social
Fragmented taxonomies and inconsistent labeling obscure budgets, calling for standardized measurement to reconcile spend.
Investigation details how recycled creator videos fuel engagement and monetization amid moderation gaps.
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🧠 Marketing IQ Test
Quick quiz to test your industry knowledge
What does Google's August 2025 antitrust ruling actually allow?
a) Forces Google to sell Chrome
b) Keeps Chrome but bans exclusive search defaults
c) Requires sharing all search data
Answer: B - Opens the door for alternative search engines to bid for defaults.
According to Danny Sullivan, what's SEO vs GEO?
a) GEO will replace SEO by 2026
b) "Good SEO is good GEO"
c) They need completely different strategies
Answer: B - Quality content principles work for both traditional and AI search.
How do AI Overviews actually work?
a) They use FastSearch APIs, not live URLs
b) They're powered by ChatGPT
c) They cost Google $2B annually
Answer: A - They pull from Google's internal systems, not direct crawling.
Got all 3 right? You're in the top 10% of marketers.
🎭 Reality Check Corner
Because even growth hackers need a laugh between campaigns
When Google drops another "small" update that nukes half your rankings but you still have to explain why traffic is down 40%.
That’s the intel. Algorithms will shift, bids will spike, and your competitors will still be guessing when the next update hits. You, on the other hand, have a 72-hour head start—use it.
Run the playbook, launch the test, snag the traffic.
Because come Monday, the window slams shut.
Stay ruthless,
Ali & The AFF.Ninja Crew